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Results

The sector pulled back. Our clients pushed forward.

Three nonprofits. Three campaigns. One consistent outcome —performance that beats the sector while everyone else is watching their numbers soften.

$150M+
Raised for nonprofits
1500+
Nonprofit partners
100000+
Enrollment leads generated for nonprofits

Data reflects cumulative impact since 2012

The Record

The sector was facing headwinds. Our clients didn't feel them.

Every campaign below ran against an industry backdrop of declining small-dollar donor retention, softening digital giving, and tightening platform controls.

Here's what happened anyway.

Resurge InternationalMeta · Paid Search · Year-End Campaign

Closing the Surgical Gap, One Scroll at a Time

Resurge International
37%
Increase in online revenue year-over-year

Photo Resurge International

ReSurge International delivers reconstructive surgeries to patients in low- and middle-income countries. Community Boost's challenge: make the story land hard enough to drive year-end donations during the most competitive fundraising window of the year— while reactivating a freshly acquired donor base from a global surgery nonprofit. The story was the strategy.

$64K
Total raised in 2025 year-end season — a 12.8% increase over 2024
7.14×
ROAS on Meta, with top creative driving gifts at $1.51 cost per donation
41%
Increase in online transactions year-over-year
The approach

Rather than spraying dollars at cold interest audiences, Community Boost prioritized warm, behavior-based segments — remarketing lists, donor lookalikes, and a carefully sequenced re-engagement of the Paid for Placement audience. The P4P audience contributed 92% of Giving Tuesday campaign revenue.

The lesson

Conversion readiness, not reach, was the real lever to pull. Creative anchored to specific dollar amounts — $5 for occupational therapy supplies, $500 for a cleft repair — gave donors a tangible transaction, not an abstract cause. A mid-flight pivot to Maximize Conversions bidding unlocked $8,440 in paid search revenue at a 3.71× ROAS.

Running Strong for American Indian YouthMeta ·  Paid Search · StackAdapt ·  Three-Year Campaign

Three Years of Proof That Momentum Is a Strategy

Runnning_Strong
45%
Revenue increase in a single year

Running Strong for American Indian Youth gives Native American families the tools and hope to build better lives. Sustainable generational change happens over years of consistent investment, relationship-building, and showing up for communities that have too often been left behind. Community Boost understood the challenge — and developed a breakthrough digital campaign to prove it.

$92K
Raised in 2025 — up from $72K in 2023 and $101K in 2024
6.20×
ROAS on Meta at nearly 3× the prior year's spend, donor volume more than doubling
28×
ROAS from list-based remarketing audiences at $0.51 cost per result
The approach

Lookalike audiences served as the primary acquisition engine, driving 89% of all conversions. Creative anchored to specific impact amounts — a $47 coat for a child on Pine Ridge, an $80 Maternal Care Kit for Native mothers — consistently outperformed generic messaging. Average gift size grew 34% year-over-year.

The lesson

Savvy donors want to know exactly how their gift will be used — not just give to a cause. That distinction is everything in year-end fundraising. A new paid search campaign launched mid-season with zero historical data still pulled 92 donations at a $2.57 average gift — the highest across all channels. That's a well-built foundation firing on day one.

Per ScholasMeta · TikTok · YouTube · Google · StackAdapt · Seven-Channel Architecture

Opening the Door to Tech Careers Shouldn't Cost a Fortune. Neither Should the Marketing.

image4
30K+
Eligibility form completions, cross-channel

Per Scholas provides no-cost tech training to adults in underserved communities — turning career-changers, veterans, and first-generation professionals into CompTIA-certified technologists. Community Boost's goal was to drive eligibility form completions at scale, across dozens of markets, across five channels simultaneously, as every major platform was handing targeting controls to the algorithm.

$0.73
Average cost per completion — down $0.06 year-over-year
$1.53
CPA on StackAdapt programmatic — down from $8 on Google Display the prior year
$2
Google Ad Grant CPA after strategic overhaul — down from $29
The approach

Community Boost built a full architecture spanning Meta, TikTok, YouTube, Google Paid Search, Performance Max, StackAdapt programmatic, and the Google Ad Grant — each channel with a distinct job. On TikTok, leaning into SMART+ algorithmic campaigns meant spending $8,000 less than the prior year while maintaining 7,000+ conversions. Digital audio alone drove 98% completion rates as a top-of-funnel assist.

The lesson

The goal was quality completions over quantity —people who would show up, complete training, and launch careers. That distinction shaped every strategic call. In the Ad Grant account, aggressive keyword pruning and exact-match tightening drove branded traffic from 12% to 96% of clicks, collapsing CPA from $29 to $2. Each form completion was a person who raised their hand and said they were ready to change their life.

By the Numbers
7.14×
Peak ROAS on Meta
ReSurge International
$92K
Raised in a single year
Running Strong
30K+
Form completions, cross-channel
Per Scholas
91%
CPA reduction, programmatic
Per Scholas

"Community Boost has the technical expertise and best-in-class customer service — a true extension of our communication and development team."

— Bethany Eggleston, VP of Development and Marketing, The Foster Alliance

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