Each show is a new title, a new on-sale, and a new race for attention. The momentum from your last hit does not carry to the next opening, so you are marketing from a standstill every few weeks.
A production has a fixed, short window. If seats do not move in the first week, you cannot make them back later. Timing decides the box office, and there is no second chance.
Most first-time attendees see one show and disappear. The path from a single ticket to a subscription, a membership, and a gift is where lasting revenue lives, and for most companies it leaks.
Most theaters can sell out a hit. The harder problem is the show after it, and the one after that. We keep your season in front of the right audiences so no production opens cold, then move single-ticket buyers toward subscriptions and giving, with conversion work running the whole time.
Not a campaign you switch on and off. A standing system where every program reinforces the others.
A full prewire before every opening, then paid search and social that sell tickets through closing night, built around your on-sale dates and price tiers.
PAID SEARCH · PAID SOCIAL · DISPLAY
Always-on search plus Generative Engine Optimization, so you are the answer when someone looks for things to do or asks ChatGPT or Gemini, not only when a show is on sale.
NONBRANDED SEARCH · GENERATIVE ENGINE OPTIMIZATION · PAID SOCIAL
A single ticket is the start of the relationship. Automated journeys turn first-time buyers into subscribers, members, and repeat attendees.
RETARGETING · EMAIL JOURNEYS · SUBSCRIPTION CAMPAIGNS
Stop losing sales at checkout. We optimize mobile ticketing and rescue abandoned carts so intent becomes a seat in the house.
MOBILE CONVERSION · LANDING PAGE TESTING · CHECKOUT OPTIMIZATION
Tulsa Ballet
Tulsa Ballet needed to grow attendance and reach both locals and tourists. Community Boost ran show-specific search alongside discovery campaigns for things-to-do and date-night intent, then added Performance Max and membership campaigns to keep attendance and revenue steady all year, not just at openings.
