FOR MUSEUMS

Become the 'Thing to Do' in Your City.

We help build steady demand for your new and existing exhibits, and grow attendance, membership, and fundraising together.

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THE PROBLEM

What gets in the way of steady growth.

Demand spikes, then vanishes.

A special exhibition draws a large crowd, but then you're struggling to sustain attendance for your permanent exhibitions. In the quiet weeks between openings, you are rebuilding an audience you already had.

Revenue lines compete instead of compound.

Ticketing, membership, and development each run their own campaigns on their own calendars. Push one and the others slip, when they should be feeding each other.

Discovery is shifting to AI.

More visitors start by asking an assistant, not by searching. Museums that are not built to show up in those answers are vanishing from the moment people decide what to do.

HOW WE THINK ABOUT IT

More visits, more members, more donors.

Most museums can draw a crowd for a blockbuster. The harder problem is staying busy between high-interest exhibitions. We keep demand steady year-round, then move each visitor toward membership and giving, with conversion work running the whole time.

The path from visit to donor

First visit Ticket sale, gallery visit, event
Member Annual pass, benefits, community
Donor Recurring support and planned giving

Every program moves visitors up

IN PRACTICE

Four programs, working as one.

Not a campaign you switch on and off. A standing system where every program reinforces the others.

Exhibition campaigns

A full prewire before every opening, then paid search and native-feeling video that drive visits through the run.

PAID SEARCH · SHORT-FORM VIDEO · CONNECTED TV

Evergreen discovery

Always-on search plus Generative Engine Optimization, so you are the answer when someone Googles things to do or asks ChatGPT or Gemini, not only when an exhibition is on.

NONBRANDED SEARCH · GENERATIVE ENGINE OPTIMIZATION · PAID SOCIAL

Membership and giving

A ticket sale is not the end of the relationship. Automated email journeys turn one-time attendees into year-round members, and members into donors.

RETARGETING · EMAIL JOURNEYS · RECURRING GIVING

Conversion rate optimization

Stop losing ticket sales at the finish line. We optimize mobile checkout and rescue abandoned carts so intent becomes a completed ticket, membership, or gift.

MOBILE CONVERSION · LANDING PAGE TESTING · CHECKOUT OPTIMIZATION

CASE STUDY

Museum of Jewish Heritage

One connected program, measurable lift.

The Museum of Jewish Heritage wanted attendance, membership, and giving to grow together instead of competing. Community Boost built one connected program and tested the conversion path relentlessly, so every channel got stronger over time.

Increase in donation revenue per conversion, from CRO testing alone

A multi-channel program spanning attendance, membership, and giving, run as one journey
Conversion gains that compounded across every channel, not a one-time spike