FOR ANIMAL WELFARE

Turn passion into a donor base that lasts.

Animal welfare draws some of the most passionate supporters anywhere. We turn that passion into committed donors who fund the work for the long term.

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THE PROBLEM

What gets in the way of sustainable funding.

A huge audience that doesn't give.

Animal welfare attracts some of the most passionate supporters in the sector. But outrage and affection do not automatically become donations, and most organizations sit on a following far larger than their donor file.

One-time emotion doesn't become recurring support.

A powerful image moves someone to give once, then the relationship stalls. Without a deliberate path to monthly giving, you are re-acquiring the same supporters again and again instead of building a base.

You pay for engagement that never converts.

Cheap clicks and sign-ups feel like progress until none of them give. Without scoring lead quality and shifting budget toward what works, spend pours into an audience that never funds the mission.

HOW WE THINK ABOUT IT

Passion is the start. Sustained giving is the goal.

Animal welfare attracts huge, passionate audiences, but passion is not a donation, and a single gift is not a donor base. We capture supporters at the moment they care most, convert that emotion into a first gift, and move them toward monthly giving, scoring lead quality the whole way so budget flows to the people most likely to become lasting supporters.

Engaged Follows and reacts
Identified Known and scored
First gift Converts to donor
Recurring donor Gives every month

Every step scored for quality, so budget follows the donors.

IN PRACTICE

Built to turn supporters into recurring donors.

Not a campaign you switch on and off. A standing system where every program reinforces the others.

Advocacy and engagement

Petition, advocacy, and awareness campaigns bring passionate new supporters in at the moment they are most willing to act.

PAID SOCIAL · PAID SEARCH · LEAD FORMS

Lead quality scoring

Biweekly suppression paired with monthly lead-quality scoring, so you know which campaigns produce supporters who give, not just supporters who engage.

LEAD SCORING · SUPPRESSION · LIST HYGIENE

Emotional creative that converts

Storytelling built for vertical video, the formats that drive action. For Animal Equality, Reels and Stories drove more than 45% of donations.

VERTICAL VIDEO · REELS AND STORIES · CREATIVE TESTING

Recurring giving journeys

Email and retargeting sequences convert a first gift into monthly support while motivation is high, building a base that funds the work year-round.

EMAIL JOURNEYS · RETARGETING · RECURRING GIVING

CASE STUDY

Animal Equality

Record growth in monthly donors.

Animal Equality set out to scale its monthly giving program and, for the first time, exceed their marketing costs. Community Boost ran a focused Meta campaign built on emotional storytelling and vertical video, then narrowed to the audiences and creative driving the strongest recurring conversions. The result was their highest-ever number of recurring gifts and their first positive return on a monthly donor campaign.

Year-over-year increase in donors

Year-over-year increase in gift value

Of donations from Reels and Stories