Everything you need to
make the case for better marketing.
Building Community in Uncertain Times
When funding is under pressure, your community is your most resilient asset. This guide walks through a four-step engagement campaign — Impact, Resonance, Stewardship, Sustain— designed to rally supporters and protect organizational momentum when it matters most.
- A ready-to-deploy four-step community engagement campaign with email templates
- How to build urgency without burning out your team or your audience
- Practical tools to mobilize advocates, deepen relationships, and increase resilience
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The Boardroom Blueprint
When your board asks "what did marketing actually contribute to fundraising?" — this is the guide that lets you answer with confidence. Reframe the conversation, build the right KPIs, apply attribution models, and present board-level reports that earn budget and trust.
- How to shift boards from viewing marketing as overhead to seeing it as a growth engine
- The core KPIs that connect marketing directly to fundraising outcomes
- Attribution frameworks and dashboard structures you can implement immediately
Beyond Awareness: Building Year-Round Donor Pipelines
Awareness months generate impressions. This guide shows you how to turn them into donors. Learn the structural shift from one-month campaign blasts to evergreen acquisition systems — with omnichannel execution tactics and a proven case study delivering 9.63× ROAS.
- Why most awareness campaigns are high-cost, low-conversion — and how to fix the structure
- The full-funnel framework: Impact → Resonance → Stewardship, applied to campaign planning
- Omnichannel best practices for retargeting, segmentation, and post-campaign nurture
2025 Nonprofit Acceleration Report
Based on responses from 5,127 nonprofit professionals, this is the data-backed picture of where the sector is headed. What's driving revenue growth. What's holding organizations back. And what the highest performers are doing differently.
- Online fundraising, multi-channel trends, and digital ad budget benchmarks by org size
- Why nonprofits with loyalty programs dramatically outperform those without
- The #1 challenge (still) blocking growth — and what's actually working instead
The Supporter Journey Guide
Our framework for putting Community-First Marketing into practice — moving supporters from first impression to lifelong advocate across every channel.
- Define all three stages- Build strategy- Align teams
- Build strategy at every phase, from discovery to conversion to loyalty
- Align internal teams around a unified framework for long-term mission growth
