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Photo John Wayne Foundation

THE JOURNEY

A campaign drives a transaction.
A journey builds a supporter.

Most organizations run campaigns. We help nonprofits build the programs, channels, and supporter relationships that compound over time — from first campaign to full marketing maturity.

THE PROBLEM

Most campaigns end when the
hashtag stops trending.

You're optimizing for the moment, not the relationship.

Year-end campaigns. Giving Tuesday pushes. Awareness month bursts. Each one built in isolation, with no infrastructure to carry the attention forward.

Channels are running. The strategy isn't connecting them.

Meta, Google, email, programmatic — each with a different team, different reporting, different definition of success. When nothing talks to anything else, donors fall through the gaps.

You're acquiring donors. You're not retaining them.

The average nonprofit loses more than half its donors every year. Acquisition without stewardship is a treadmill. The cost goes up. The returns go down.

An integrated Supporter Journey is how we build something that lasts.

THE FRAMEWORK

There's a path to marketing maturity. We've walked it with 1,500+ nonprofits.

Every organization starts somewhere. Some are running their first paid campaign. Others have channels in place but no coherent strategy tying them together. The Supporter Journey is how we meet you where you are — and build toward what's possible.

01
IMPACT

Reach the Right People

Capture attention with purpose. Translate your mission into moments of discovery that inspire curiosity and connection with the people most likely to support it.

02
RESONANCE

Turn attention into action

Turn interest into meaningful action. Strengthen trust, alignment, and urgency through storytelling and seamless experiences that move people from curious to committed.

03
STEWARDSHIP

Build Relationships that Last

Transform supporters into lifelong advocates. Deepen engagement and fuel long-term mission growth through ongoing relationship building that makes donors feel their impact.

STAGE 01 — IMPACT

Reach the right people. Not just more people.

Impact is where audience intelligence meets story-driven strategy — translating your mission into moments of discovery with the people most likely to act on it. The goal isn't volume. It's resonance from the first touchpoint.

Analytics

Capture Data That Drives Intent

Search

Show Up When It Matters Most

Social

Leave a Good Impression with Every Impression

Programmatic

Tailor the Message to the Moment

Creative

Capture Hearts to Impassion Sustainable Outcomes

RG Plaza New
IMPACT
Reach the right people

Photo RG Plaza

Habitat for Humanity Seattle
RESONANCE
Turn attention into action
STAGE 02 — RESONANCE

Where curiosity becomes conviction.

Resonance is where interest becomes action by strengthening trust at every touchpoint. We focus on turning alignment into conviction — helping answer the question: "Why should I act now?"

Analytics

Attribute Insights with Confidence

Social

Convert Alignment into Action

Loyalty

Deliver the Right Message at the Right Moment

Search

Turn Search Visibility into On-Site Value

Programmatic

Inspire Decisions From the Heart

Creative

Spark Emotion With Powerful Content

STAGE 03 — STEWARDSHIP

The bridge between one-time support and lasting connection.

By leveraging data and creative to sustain engagement, we help nonprofits turn loyal supporters into lifelong advocates.

Analytics

Drive Retention with Connected Data

Social

Transform Individual Action into Collective Advocacy

Loyalty

Prioritize Relationships, Not Just Conversions

Search

Encourage Action Through Trustworthy Content

Programmatic

Say "Thank You — and Mean it

Creative

Inspire Belief and Build Deep Trust

Goodwill on TN New
STEWARDSHIP
Build relationships that last
PRACTICE

How the Supporter Journey shows up in practice

We don't just define the journey — we build systems that support it across fundraising, program promotion, and long-term engagement.

Baldrick's Foundation

Photo St Baldrick's Foundation

Fundraising

We understand your audiences and what actually drives their giving. Every campaign is designed to move the right person to the right action at the right moment.

Peer-to-Peer Fundraising · Individual and Recurring Giving · Donor Acquisition · Campaign Performance · Donor Lifetime Value and Retention

Cultural Vistas New

Photo Cultural Vistas

Program Promotion

We turn interest into participation. Whether the goal is registrations, applications, or volunteer sign-ups, we build the path and track what works.

Program Visibility and Reach · Strategic Partnerships · Audience Education · Community Engagement · Emotional Connection with Your Cause · Events

Ticket Sales Supporter Journey

Ticket Sales

For arts, cultural, and nonprofits, we build the paid media, email, and conversion strategies to drive single-event attendance so every season starts with momentum.

Event Awareness Campaigns · Retargeting & Remarketing · Email Sequences · Paid Search & Meta · Landing Page Optimization · Season Subscriber Growth

Build Memberships

Build Memberships

We help zoos, museums, and fitness centers grow member bases year over year. The right mix of acquisition, onboarding, and retention strategy makes it compound over time.

Member Acquisition Campaigns · Onboarding Email Sequences · Renewal & Lapse Recovery · Upgrade and Upsell Programs · Paid Media · Loyalty and Engagement

INSIGHTS

What 1,500 nonprofits taught
us about growth.

FRAMEWORK GUIDE

The Supporter Journey Guide

A framework uniting marketing, fundraising, and data teams around Impact, Resonance, and Stewardship.

Download the Guide →
ANNUAL RESEARCH REPORT

2025 Nonprofit Acceleration Report

Data-backed findings from 5,127 nonprofit professionals on what's driving growth and what's holding organizations back.

Download the Guide →
TACTICAL GUIDE

Building Community in Uncertain Times

A ready-to-deploy community engagement campaign guide for nonprofits navigating donor uncertainty.

Download the Guide →
THE RECORD

When the journey is connected, the numbers follow.

700%
Return on ad spend
World Food Program USA
$1M+
Raised in 32 days
Cancer Research Institute
60%
Increase in donor retention
Animal Equality
500%
Increase in search revenue
MAP International

"Community Boost and our account manager have been instrumental in our ability to have a successful digital marketing plan. The donor acquisition and retention have far outpaced our ad and agency investment."

— Anita Uyehara, Director of Development, Running Strong for American Indian Youth

Your next stage of growth starts here.

Whether you're running your first campaigns or ready to scale, we'll build the program that gets you to full marketing maturity.