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Photo John Wayne Foundation

FOR DISASTER RESPONSE

When the crisis hits, the window is hours.

We build the rapid-response system that lets you capture surge giving the moment a disaster strikes, then turn one-time emergency donors into recurring support.

THE PROBLEM

What gets in the way of funding the response.

The giving window is open for days, not weeks.

When a disaster strikes, giving spikes hard and then drops fast. Organizations that take a week to launch miss the surge entirely. The infrastructure has to exist before the event, not after.

Emergency donors give once and disappear.

A crisis brings a flood of first-time donors at the worst possible moment to steward them. Without a plan to convert that surge into recurring support, you raise a lot and keep almost none of it.

The quiet periods get no investment.

Between events, fundraising goes dark. But the donors you engage during the calm are exactly who fund the next response. Going silent between crises means restarting every time.

HOW WE THINK ABOUT IT

Readiness is the whole strategy.

In disaster response, speed decides everything, so the work happens before the event, not after. We build campaigns that deploy within hours, run them alongside always-on donor building so you never go dark, and open a recurring-gift path the moment a response begins, turning a one-time surge into a base that funds the next emergency.

THE RESPONSE, HOUR BY HOUR
  1. Alert Crisis breaks
  2. Live in hours Pre-built campaigns deploy
  3. Surge captured Emergency gifts come in
  4. Recurring donor Sustains the next response

Ready before the event, so nothing waits on setup.

IN PRACTICE

Ready before the crisis, not scrambling after.

Not a campaign you switch on and off. A standing system where every program reinforces the others.

Pre-built rapid-response templates

Campaign structures and landing pages built and approved in advance, ready to deploy within hours of an event.

PAID SOCIAL · PAID SEARCH · LANDING PAGES

Emergency mode plus evergreen

Crisis campaigns run alongside ongoing brand building, so you can surge instantly without going dark between events.

EVERGREEN SOCIAL · SEARCH · BRAND AWARENESS

The recurring-gift window

A monthly-gift ask opens the moment the response phase begins, converting emergency donors into recurring supporters while urgency is high.

EMAIL JOURNEYS · RETARGETING · RECURRING GIVING

Real-time optimization

During an active response we shift budget by the hour, following giving as it moves so every dollar lands where it works hardest.

LIVE BUDGET SHIFTS · AUDIENCE TESTING · REPORTING

CASE STUDY

All Hands and Hearts

$162,579 raised in one month.

When Hurricane Helene struck, All Hands and Hearts needed to mobilize fast. Using pre-built rapid-response campaigns and urgency-driven storytelling, Community Boost helped them launch their most successful emergency fundraiser to date, then carried that momentum into year-round donor engagement between crises.

$
162,579
Raised in one month for disaster relief
5
x
Return on ad spend during the response
1,190
Donations, at a $211 average gift

Want to be ready to activate your fundraising engine before the next crisis hits?

We will help you build the rapid-response system now, so you can move in hours when it matters.