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Photo John Wayne Foundation

FOR HUMANITARIAN ORGANIZATIONS

When institutional funding falls, build your own.

We help humanitarian organizations replace that funding by activating individual donors who give all year.

THE PROBLEM

The donor landscape is shifting under your feet.

Institutional funding is shrinking.

Government and institutional grants are tightening across the sector. Organizations that do not build an individual-donor base to offset that shift are exposed to decisions made far outside their control.

Giving follows the news, the work does not.

Major emergencies bring a wave of support, then it fades. Essential programs run year-round, but the revenue arrives in unpredictable bursts tied to whatever is in the headlines.

Global reach, untapped at home.

Humanitarian orgs often have enormous global awareness and a fraction of the individual donor base it could support. The audience exists. The path from awareness to recurring gift is what is missing.

HOW WE THINK ABOUT IT

Turn global awareness into a donor base you own.

When institutional funding contracts, the answer is to build a direct relationship with individual donors. We run omni-channel programs that activate the communities who already know your work, tell the impact story with precision, and convert one-time and crisis donors into a recurring base that funds the mission between activations.

FROM AWARENESS TO RECURRING DONOR
  1. Aware Knows the mission globally
  2. First gift Moved by concrete impact
  3. Repeat donor Re-engaged and retained
  4. Recurring donor Funds the work year-round

A base that holds steady between crises.

IN PRACTICE

How we build a donor base that lasts.

Not campaigns you switch on and off. An integrated program that builds a sustainable donor base.

Community activation at scale

Omni-channel campaigns that turn passive global awareness into active, giving supporters.

META · PAID SEARCH · DISPLAY

Impact-anchored creative

Asks tied to specific, tangible outcomes, a $25 kit, a $400 procedure, so donors give to something concrete rather than an abstract cause.

CREATIVE STRATEGY · PAID SOCIAL · TESTING

Warm-segment conversion

We prioritize remarketing, lookalikes, and re-engagement over cold reach, putting spend where conversion readiness is highest.

REMARKETING · LOOKALIKES · RE-ENGAGEMENT

Recurring between activations

Deliberate journeys convert crisis and year-end donors into monthly supporters who fund the work all year.

EMAIL JOURNEYS · RECURRING GIVING · RETARGETING

CASE STUDY

ReSurge International

A strategic pivot drives 37% revenue growth

ReSurge International, a reconstructive surgery nonprofit, needed to drive year-end giving and reactivate a freshly acquired donor base during the most competitive fundraising window of the year. Against a softening donor landscape, Community Boost prioritized warm, behavior-based segments and re-engaged the existing base, anchoring every ask to concrete impact.

37
%
Increase in online revenue year over year
7.14
x
Return on ad spend on Meta
$
364
k
Raised in the year-end season

Want a donor base that holds steady between crises?

We will audit your funnel and show you where awareness and surge giving are slipping away before they become recurring support.