FOR HUMAN SERVICES

Keep the donors who keep you going.

Most nonprofits lose more than half their donors every year. We break the acquisition treadmill and you grow the value of your donor base over time.

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THE PROBLEM

Why Your Donor Base is Struggling

You lose more than half your donors every year.

Donor retention across the sector is brutal. Replacing the people you lose just to stay even means acquisition costs climb every year while net growth stalls.

The first gift is treated as the finish line.

Most programs celebrate the acquisition and stop there. But the real value is in the second gift, the upgrade, and the recurring commitment, and that is exactly where systems often go quiet.

Campaigns spike, then reset to zero.

Year-end and Giving Tuesday bring a surge, then attention drops and the next campaign starts cold. An always-on marketing program helps ensure every push already has momentum.

HOW WE THINK ABOUT IT

Acquiring a donor is easy. Keeping one is where growth happens.

The donors you keep are worth far more than the ones you chase. We acquire through warm, high-intent audiences, convert with creative tied to concrete impact, and steward each donor toward recurring, growing support, so every campaign builds on the last.

THE VALUE OF A KEPT DONOR

First gift Acquired through warm audiences
Second gift Stewarded, not forgotten
Recurring donor Dependable monthly support
Lifetime value Gifts that grow over time

Every gift worth more than the last.

IN PRACTICE

The full funnel, built to retain donors for a lifetime.

Not campaigns you switch on and off. An always-on system where every program reinforces the others.

Warm-first acquisition

We prioritize remarketing lists and donor lookalikes over cold interest audiences, putting budget where conversion readiness is highest.

META LOOKALIKES · REMARKETING · PAID SEARCH

Impact-anchored creative

Asks tied to specific dollar amounts, a $27 coat, an $80 care kit, consistently beat generic messaging because donors give to something tangible.

CREATIVE STRATEGY · PAID SOCIAL · TESTING

Multi-channel architecture

Meta as the primary revenue driver, paid search for high-intent capture, and programmatic for top-of-funnel and remarketing, working as one system.

META · PAID SEARCH · PROGRAMMATIC

Retention by design

Email journeys and recurring-giving programs that grow donor lifetime value from the first gift, not just chase the next one.

EMAIL JOURNEYS · RECURRING GIVING · REPORTING

CASE STUDY

Running Strong for American Indian Youth

More support for Native youth, year after year.

Running Strong for American Indian Youth needed sustainable growth, not a one-time spike. Over a multi-year, full-funnel program, Community Boost scaled their digital marketing program nearly three-fold while growing revenue and donor value together.

292

Raised in 2025, up 45% in a single year

6.20

Return on ad spend on Meta

Growth in average gift size