You already know year-end matters. Nonprofits raised 37% of their annual online revenue in December alone last year. What's changed is everything around it.
2026 is a different kind of year-end. Government support is shrinking, and more organizations than ever are competing for individual donors. Those donors are stretched, giving more carefully, and sticking to nonprofits they already trust. AI overviews are reshaping how people discover where to give. And a new Universal Charitable Deduction is about to pull a wave of small-dollar donors into play for the first time in years.
We put together our point of view on what's shifting this year, why the fundamentals still win, and how to put them to work between now and December 31.