Katherine Eulensen | | Strategy | 0 comments
7 Marketing Ideas For Nonprofits In 2022
4 min to read ✭ In this blog, you will read about 7 marketing ideas for nonprofits and strategies you can utilize this year.
Now that you’ve made it into 2022, it’s time to start thinking big picture about the coming year. What are your organization’s goals, and how will you measure success?
Just like the for-profit industry, strong marketing is vital for the health of your nonprofit organization. Creating awareness, communicating needs, establishing long-term relationships with donors, and promoting events and fundraisers are just a few of the marketing strategies for nonprofits that require support and promotion from your teams.
Whether your organization is big or small, identifying key nonprofit marketing ideas will position you for growth and success over the coming calendar year.
We’ve put together a set of great marketing ideas for nonprofits in 2022, and we know you’ll find one (or two, or three!) that will help boost your bottom line. Just remember to start out with a thoughtful marketing plan before you dive in, and start from a position of strength.
1. Launch A Recurring Giving Campaign
Recurring donors are the most valuable kind of donors. In fact, we’re seeing a nearly 500% increase in lifetime value for these donors!
Take advantage of the power and predictability of regular donations and launch a recurring giving campaign, one of the top fundraising trends for 2022. These campaigns, where donors commit to a monthly donation amount, are increasingly popular, especially among the millennial demographic.
Not only does your organization receive a reliable monthly income stream, but recurring donors are more likely to stick with you over time.
Give your recurring giving campaign a strong landing page, with a creative name and defined impact levels. You’ll be amazed at what this kind of campaign can generate for your organization.
2. Utilize Social Media
It’s no surprise that social media continues to be key to your organization’s brand awareness and storytelling. Boost your engagement with new content (video is great!) and identify the best time of day to post. Is your audience always online at ten am, or are they night owls? Consider using a third-party analytics tool to help determine this.
Make sure you’re paying attention to which posts perform best. Get a sense of what you’re doing right and analyze how you can repeat that performance. Keep it real! Your audience wants to connect with your organization, your people, and your cause, and posting authentic stories, videos, and sharable content will keep them invested and committed to you.
Social media is a great place to experiment with new fundraising initiatives. In 2022, we’re looking forward to seeing how organizations use TikTok to expand their social reach and raise more funds. Display a fundraiser on your TikTok profile and consider using donation stickers on your video and live streams. We predict that this social media avenue has a ton of potential this year!
3. Apply For The Google Ad Grant
One of the most effective (and cost-effective!) ways to increase your online visibility is to take advantage of the Google Ad Grant, a $10,000 a month in-kind (read: free) advertising spend that Google allocates to nonprofit search campaigns. This one’s a no-brainer. Not only do you get the equivalent of $120,000 per year at no cost, but you also gain thousands of new visitors to your site, resulting in increased awareness, donor acquisition, volunteer recruitment, and a wealth of other benefits.
Not sure where to get started? Check out our post on how to apply for the Google Ad Grant.
Even better, Community Boost is an Ad Grant Certified Partner, and we are available to help with all your Google Ad Grant needs. We can answer all your questions and help you strategize about how to incorporate Google search campaigns into your marketing plan. Book a free 1:1 strategy session here.
4. Launch Facebook And Instagram Ads
Looking for the highest return on your advertising investment? Then 2022 is the year to launch your Facebook and Instagram Ad campaign. With strong creative assets, you can create targeted approaches to new and recurring audience segments. Plus, with photos, videos, and creative text, Facebook and Instagram provide an ideal environment for all those great stories you’ve been wanting to share with your community.
We’ve seen so many organizations reap the benefits of successful Facebook and Instagram Ad campaigns. Check out our work with Esophageal Cancer Action Network (ECAN). This runaway success story brought ECAN a 75% increase in donations and a return of more than 11 times their original spend! Plus, we’ve got a whole list of other nonprofits knocking it out of the park with their social media. Take a look and get inspired.
5. Use Paid Google Ads
Once you’ve gotten a handle on the Google Ad Grant, it’s time to take charge with paid Google ads! Once you understand the differences between the two, you can strategically use them in tandem for the biggest impact on your nonprofit.
Paid Google ads retarget leads generated from the Ad Grant, amplify key moments with targeted campaigns, and drive revenue for purchases of things like event tickets or other products. Paid Google ads are a powerful marketing tool, allowing you to reach an audience that’s already interested in what you have to offer. Paid search, display, and YouTube Ads can put your advertisements in prime real estate positions, resulting in more traffic and conversions.
SEO curious? Go that extra mile and learn how to optimize traffic to your website.
6. Grow Your Email Subscriber List
One of the simplest nonprofit marketing ideas for your organization? Keep growing your email list! Email marketing continues to be a great way to engage with your community, build trust, and ask for donations.
To make sure you have a strong list of engaged members, strategize about your welcome series. Think about the narrative you want to share with prospective new members and sketch out a plan for conveying this. Once you’ve drafted, revised, and finalized content, build it out in your email platform and get started!
7. Run A Virtual Event
After two years of pivoting to virtual and live-streamed events, many of you have realized that they are here to stay. Keep the momentum going in 2022 and consider including a virtual component for every in-person event you plan. You’ll increase your audience base and create a more inclusive atmosphere for members or donors that otherwise couldn’t attend.
We’re seeing organizations reach new audiences across the globe with their virtual events. Consider how you can set up structures and resources to streamline the process and make it easy on your team to add the virtual element to all future events. Be sure to promote your event on the appropriate marketing channels.
2022 Is The Year To Achieve Your Marketing Goals
We can’t wait to see what nonprofit marketing ideas you enact in 2022! As always, Community Boost is here to help with all your digital marketing needs.