Google Ad Grants

The Google Ad Grant is $10,000 a month of in-kind advertising spend that Google funds nonprofits to allocate to their search campaigns on the global search engine. We encourage nonprofits to utilize the Ad Grant as a way to increase their visibility online and lead users to key landing pages!

How Google Ad Grants Help Your Nonprofit

It's Free

The Google Ad Grant is provided at absolutely no cost to you. That’s $120,000 per year that your nonprofit can utilize for free.

Increased Web Traffic

Google search ads can bring thousands of new and qualified website visitors to nonprofit websites that lead to donor, volunteer, and supporter acquisition; increased event ticket sales; and increased awareness and support for missions and causes everywhere.

Diversified Strategy

The Google Ad Grant adds diversity to your digital marketing suite by providing more insights on what can perform well in a Paid Google Ads account. It’s a shortcut (at no monetary cost to you) to the top of the Search Engine Results Page (SERP).

STORIES OF SCALE

The Trevor Project


Learn how we used the Google Ad Grant to increase donations using a consistent strategy of non-branded and quality search terms.
  • 8,029 Website Visitors Sent from the Ad Grant
  • $66,045 Ad Grant Donation Revenue
  • 310 Direct Donation Transactions
See more case studies
$12.3M

Google Ad Spend Managed Last Year

221K

Conversions for Impact

$3.4M

Direct Donation Revenue Generated

FAQs

Related Services

Facebook & Instagram Ads

Conversion Design

Ready to grow your nonprofit?

Our team of purpose-driven digital marketers would love to learn more about your mission and chat about how your nonprofit can drive more online supporters, volunteers, clients & donors.