Esophageal Cancer Action Network

Increasing overall registrations and donations to their annual 5k race.

Nonprofit Facebook Ads Success Story

ECAN’s goal was to drive registrations to their 2nd annual virtual 5K to end esophageal cancer using Facebook Ads.

Generate Donations with Facebook Ads
600
Total Registrations
$875
Total Ad Dollars Spent
11.31 x
Return on Immediate Ad Spend
75 %
Increase in Overall Donations

Their Story

Working to Raise Awareness of the Risk of Esophageal Cancer

ECAN works to raise awareness of the risk of Esophageal Cancer posed by persistent heartburn or gastroesophageal reflux disease (known as GERD). They launched the first Esophageal Cancer Awareness Month effort in 2009 & it has been recognized nationwide ever since!

Their Goal

Increase Year-Over-Year Registrations and Donations to Their Annual 5k

ECAN’s goal was to drive registrations to their 2nd annual virtual 5K to end esophageal cancer using Facebook Ads. 

The Solution

Facebook Ads Awareness Campaign

We built up warm socially engaged/remarketing audiences from past events using Facebook ads targeting. By increasing our spend and adjusting audience targeting, we were able to decrease the overall cost per result by about $25. We built on 2020’s most successful ads to create strong year over year results and event branding which resulted in an 80% increase in registrations.

Facebook Ads Gratitude Campaign

Because of the relationships and support ECAN recieved from their previous 5k, we thought we could increase engagement by warming past supporters with gratitude. After the 5k, we used Facebook ads to run a gratitude campaign which would aim to increase repeat participation for next year. 

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