Archive for Strategy

What Makes Up Great Nonprofit Marketing

How can we as nonprofit marketers, that are often under-resourced and overstretched, excel at our jobs? Today, we’re going to talk about the three S’s that make up the mindset of the best nonprofit marketers—Self-awareness, Storytelling, and Speed.   Self-Awareness The greatest teams and leaders have to be…

How the Election Effect Can Impact Your Nonprofit

Learning From the Past Did you know that, according to Classy, 46% of respondents say their political beliefs dictate the organizations or causes they personally donate towards? The data from the 2016 election shows that nonprofits involved in politically charged causes had the opportunity to gain both new…

How to Recruit and Retain Quality Volunteers

Successful organizing wins elections, influences policy, and allows groups to make the changes that they want to see in the world. A key part of this organizing is the recruitment and retainment of high-quality volunteers who serve as the power and fuel of every mission. Check out these…

The COVID-19 Reopening Safety Checklist for Nonprofits

As the country moves into the final phases of its reopening plans, organizations are scrambling to adopt measures that meet all of the guidelines. Nonprofits–from cultural institutions to health clinics–are probably wondering, how do we reopen safely and with the community at the center? This checklist serves as…

How to Build a Welcome Series

A welcome series is an ideal way to accomplish several goals at once: greet a new subscriber, provide them with valuable content to keep their attention, control the storytelling, and warm them up to converting in a valuable manner. Ready to get started?   Step 1: Preparation Prior…

Why Marketing is a Need Not a Want

Life has thrown us the major curveball that is COVID-19. So the big question here is how do we adapt? Organizations that have pivoted their strategies to be more digitally focused and have effectively invested in their marketing efforts online are the organizations that are not only surviving…

The 5 Kickstarter Lessons I Learned from a Crowdfunding Guru

I recently attended an online marketing meetup where we had the opportunity to hear the CEO of Velocity Growth speak. This is a company that helps to take on companies through Kickstarter campaigns and make them successful. Josh Baylin, the CEO broke down the benefits of launching a crowdfunding campaign and I…

Give Back to GiveBIG 2014 with Your Much Needed Feedback

First, we want to give a big thank you to The San Diego Foundation for strategizing and executing on such a successful and impactful GiveBIG 2014. It’s incredible that in one 24 hour period our local community was able to foster and raise over one million dollars for San…

How Nonprofits Can Build a Strong Community Partnership

Insights from San Diego’s Top Community Partners and Funders Recently, San Diego Nonprofit Association (SDNA), hosted the first of many interactive round-table Access to Experts event featuring some of San Diego’s top nonprofits and funders and discussed what it takes to build a long-lasting bridge between the two….

Quick Review of the 17 Books I Read in 2016

Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0) Author: Verne Harnish Rating (1-10): 10 Quick Takeaways: Incredible read for managers/leaders as you look to scale and grow teams. Great tools and recommendations to improve how you deal with people, strategy, execution and cash….