Archive for Strategy

How to Build a Welcome Series

A welcome series is an ideal way to accomplish several goals at once: greet a new subscriber, provide them with valuable content to keep their attention, control the storytelling, and warm them up to converting in a valuable manner. Ready to get started?   Step 1: Preparation Prior…

Why Marketing is a Need Not a Want

Life has thrown us the major curveball that is COVID-19. So the big question here is how do we adapt? Organizations that have pivoted their strategies to be more digitally focused and have effectively invested in their marketing efforts online are the organizations that are not only surviving…

The 5 Kickstarter Lessons I Learned from a Crowdfunding Guru

I recently attended an online marketing meetup where we had the opportunity to hear the CEO of Velocity Growth speak. This is a company that helps to take on companies through Kickstarter campaigns and make them successful. Josh Baylin, the CEO broke down the benefits of launching a crowdfunding campaign and I…

Give Back to GiveBIG 2014 with Your Much Needed Feedback

First, we want to give a big thank you to The San Diego Foundation for strategizing and executing on such a successful and impactful GiveBIG 2014. It’s incredible that in one 24 hour period our local community was able to foster and raise over one million dollars for San…

How Nonprofits Can Build a Strong Community Partnership

Insights from San Diego’s Top Community Partners and Funders Recently, San Diego Nonprofit Association (SDNA), hosted the first of many interactive round-table Access to Experts event featuring some of San Diego’s top nonprofits and funders and discussed what it takes to build a long-lasting bridge between the two….

Quick Review of the 17 Books I Read in 2016

Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0) Author: Verne Harnish Rating (1-10): 10 Quick Takeaways: Incredible read for managers/leaders as you look to scale and grow teams. Great tools and recommendations to improve how you deal with people, strategy, execution and cash….

World’s Children Case Study

About World’s Children World’s Children supports the most vulnerable children in the world — children who have been abandoned or orphaned. Since 1965 they have cared for orphans, semi-orphans, homeless, abandoned, abused children and children with HIV/AIDS. Many are girls from poor families where they are not loved or…

How To Increase Your Newsletter Subscriptions

The Current State Of Newsletters Let’s be honest with ourselves. When we hear the word newsletter, what do we think? Monthly? Subscription? Informational? Lengthy? Not interested? It’s safe to say that the market is fairly saturated with newsletter subscription opt-in boxes like this: Now while these are better…

A Human Project Case Study

About A Human Project A HUMAN PROJECT, founded by Wesley Chapman, is a for-purpose organization dedicated to creating a global revolution of empowered youth. Through speaking engagements, educational programs, and other services, A Human Project creates solutions to help individuals realize their own self-worth. Website: www.ahumanproject.com   Most…

Seniors At Home Case Study

About Seniors At Home Seniors At Home is a division of Jewish Family & Children’s Services of San Francisco. They help older adults age with respect and dignity by providing home care services to seniors in the Bay Area. They stand for the 90% of seniors whose wish is to…