Archive for Strategy

Giving Tuesday Checkup: Gratitude and Full Campaign Launch

If you are following along with our Year-End campaign suggested timeline, you may know that November is the time to fully launch your 2021 Giving Tuesday campaign and lead with gratitude. Here are the top suggestions for what your nonprofit should be focusing on in November.   1….

How to Master Paid Google Ads: Youtube, Display, and More

Paid Google Ads is the connection between supporters searching for information about the organizations they are passionate about and the charities that are working every day to create the impact. It is mind-blowing to see how something so massive, like Google, can be the binding factor between donors…

Webinar Recap: Microsoft Social Impact Offers for Nonprofits

In case you missed our webinar last Thursday, we have recapped the most important highlights that the Give with Bing and Microsoft for Nonprofits teams talked about.    Microsoft Tech for Social Impact is a technology service offering nonprofits discounted and donated solutions that can help them scale…

The 13 Requirements for Nonprofit Marketing Greatness

These 13 requirements of nonprofit marketing greatness are both inspired and sourced by working closely with tremendous marketing teams, as well as teams that are still figuring out the full way that they can operate and how they can improve. These 13 requirements are what separates good marketing…

The iOS 15 Email Marketing Update: How Nonprofits Can Adapt

Is your nonprofit using email marketing? If yes, keep reading. As an email marketer, you are probably using open rate metrics as a way to measure your email campaigns.    In general, high open rates tell you that your subject lines are pulling in readers, your subscribers are…

Year-End Fundraising Campaign: 7 Tips to Surpass Goal and Finish Strong

Tip #1: Don’t Reinvent The Wheel  As a nonprofit, it can be hard to recognize your year end fundraising campaign wins when you are feeling overwhelmed as if everything is coming down on your plate at once, and you are wearing ALL of the hats. If you don’t…

Combining PPC & SEO Strategy For Nonprofits

Why Use PPC and SEO Together? Google PPC ads and SEO both appear on the search engine results page, but serve different roles in any nonprofit’s marketing strategy. It’s a common misconception that if an organization is ranking well for keywords organically, they don’t have to invest in…

Take Advantage of Microsoft Tech for Social Impact Grants and Discounts for Nonprofits

Do you hear that? That’s the sound of yet another affordable and accessible opportunity knocking at your nonprofit’s door. Microsoft Tech for Social Impact is dedicated to providing low-cost and obtainable tools to help nonprofits of all sizes achieve their missions. That’s why they are offering grants and…

Implementing Google Analytics 4 with Google Ads

What is GA4? Google Analytics 4 (GA4) is the newest update to Google Analytics. This update is backed by Firebase Analytics, the Google platform that allows marketers to understand how people use their iOS or Android app. GA4 combines features from Universal Analytics and Firebase into one program….

Top 7 Podcasts for Nonprofit Leaders Looking to Grow

Podcasts are a free way for nonprofits to learn and begin discussions around the latest tips, tricks, and insights for your nonprofit. Want to utilize your time cooking, driving, or doing laundry to gain traction, impact, and supporters? We have created a list of the podcasts we trust…