Archive for Strategy

5 Successful Strategies for Nonprofits on Linkedin

Don’t underestimate the power of LinkedIn! According to the site itself, there are 740 million members in more than 200 countries and territories worldwide. There is a potential for huge reach on this platform, and your organization should be utilizing it as part of your digital marketing efforts….

How to Increase Engagement on Social Media in 2021

Social media algorithms change so frequently that it can be challenging to keep up with the best methods to boost your nonprofit’s engagement on social media. Before we spill some of our best practices, keep in mind that building engagement takes lots and lots of CONSISTENCY and TIME….

Google Optimize 101

What is Google Optimize? As marketers, it’s important to ensure that websites are designed in a way that encourages users to engage with elements on site. Whether the goal is to increase ticket sales, newsletter sign-ups, or any other high-impact initiative, the design and language on landing pages…

13 Instagram Reels Ideas for Nonprofits

What are Instagram Reels? Instagram Reels were first rolled out back in August of 2020 as a way to compete with the rising popularity of the app, TikTok. Essentially, they are short-form videos that are typically paired with a song, sound, or voiceover that are either 15 or…

2021 Google SEO Algorithm Updates

About The Google Algorithm Update In May 2021, Google will deploy its new BERT algorithm update that will affect a website’s SEO ranking performance. The new update will focus heavily on Core Web Vitals and landing page experience to determine organic rankings.   Core Web Vital Metrics The…

Clubhouse for Nonprofits

Have you heard of Clubhouse? What is it? How does it work? Is it something I should be using for my organization? Let’s dive in.   What is Clubhouse? Everyone is talking about the new social media app, Clubhouse. According to the App Store, Clubhouse is “a space…

How to Run a Nonprofit Virtual Event

Steps to Plan and Execute a Successful Virtual Event Masks, social distancing, and staying at home are now the norm. The COVID-19 pandemic has changed the way our world functions and nonprofits must learn to adapt and transform. Until we are able to host in-person events again, it’s…

What Makes Up Great Nonprofit Marketing

How can we as nonprofit marketers, that are often under-resourced and overstretched, excel at our jobs? Today, we’re going to talk about the three S’s that make up the mindset of the best nonprofit marketers—Self-awareness, Storytelling, and Speed.   Self-Awareness The greatest teams and leaders have to be…

How the Election Effect Can Impact Your Nonprofit

Learning From the Past Did you know that, according to Classy, 46% of respondents say their political beliefs dictate the organizations or causes they personally donate towards? The data from the 2016 election shows that nonprofits involved in politically charged causes had the opportunity to gain both new…

How to Recruit and Retain Quality Volunteers

Successful organizing wins elections, influences policy, and allows groups to make the changes that they want to see in the world. A key part of this organizing is the recruitment and retainment of high-quality volunteers who serve as the power and fuel of every mission. Check out these…