Archive for Strategy

Top 6 Podcasts for Nonprofit Leaders Looking to Grow

Podcasts are a free way for nonprofits to learn and begin discussions around the latest tips, tricks, and insights for your nonprofit. Want to utilize your time cooking, driving, or doing laundry to gain traction, impact, and supporters? We have created a list of the podcasts we trust…

12 Nonprofit Experts You Should Be Following

Imagine having free access to valuable knowledge from experts in the nonprofit marketing field from anywhere at any time. With social media, you can easily connect with nonprofit influencers to learn how to gain donors, memberships, funding, and run your nonprofit more efficiently.  Here are our top 12…

Top 15 Resources for Nonprofit Management

Is your nonprofit wondering how to scale more donations, write stronger content, reach an expansive audience, run social media, or stay up to date on the latest policy and news in the nonprofit space? Whether or not you have an established marketing plan or are just learning the…

Site Speed Effects On Google Ad Ranking

What is Site Speed? Site speed is exactly what it sounds like, it’s the speed at which your site loads. Each page on your website loads at a different rate and search engines take the average of these speeds into account when determining organic and paid search ranking….

How to Attract and Engage Donors from Younger Audiences

Young people are the future donors and supporters of your nonprofit organization. Targeting them can seem like a daunting task, but when we take a closer look at data about their characteristics, we can tailor our marketing strategy to focus on acquiring new young donors, and it has…

A Simple Guide to Fundraising on TikTok

TikTok has quickly become one of the biggest social media apps with over 689 million active users worldwide with 315 million of these downloads within January 1 – March 31 of last year. 2020 was a big year for the app as more and more people began to…

5 Successful Strategies for Nonprofits on LinkedIn

Don’t underestimate the power of LinkedIn! According to the site itself, there are 740 million members in more than 200 countries and territories worldwide. There is a potential for huge reach on this platform, and your organization should be utilizing it as part of your digital marketing efforts….

How to Increase Engagement on Social Media in 2021

Social media algorithms change so frequently that it can be challenging to keep up with the best methods to boost your nonprofit’s engagement on social media. Before we spill some of our best practices, keep in mind that building engagement takes lots and lots of CONSISTENCY and TIME….

Google Optimize 101

What is Google Optimize? As marketers, it’s important to ensure that websites are designed in a way that encourages users to engage with elements on site. Whether the goal is to increase ticket sales, newsletter sign-ups, or any other high-impact initiative, the design and language on landing pages…

13 Instagram Reels Ideas for Nonprofits

What are Instagram Reels? Instagram Reels were first rolled out back in August of 2020 as a way to compete with the rising popularity of the app, TikTok. Essentially, they are short-form videos that are typically paired with a song, sound, or voiceover that are either 15 or…