The Trevor Project

Utilizing the Google Ad Grant to Increase Donations

Nonprofit Google Ad Grant Success Story

The Trevor Project worked with Community Boost utilizing the Google Ad Grant to generate donations.

8,029

Website Visitors Directly from the Ad Grant

^$ 66,045

Ad Grant Donation Revenue

310

Direct Donation Transactions from Clicks on Google Ads

Their Story

Saving Young LGBTQ Lives

The Trevor Project is an organization focused on crisis intervention and suicide prevention efforts among lesbian, gay, bisexual, transgender, and questioning youth.

Their Goal

Generate Donations

The Trevor Project's goal was to increase donations in order to be able to provide life-saving services for even more LGBTQ youth.

The Solution

Using Search Terms Strategically Within the Google Ad Grant

Connecting on Non-Branded Search Terms

We used non-branded search terms that had intent that was aligned with The Trevor Project’s mission. We saw donations coming in from search terms including “LGBT Suicide Prevention,” “Gay Suicide Prevention,” “LGBT Suicide Hotline,” and “LGBT Youth Charities.”

Protecting Branded Search Terms

When someone searches “The Trevor Project,” we want to have as much real estate on the first page of Google as possible. Part of the Ad Grant was used for this to connect people with numerous resources from The Trevor Project.

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