SEO stands for “Search Engine Optimization.” This is the practice of improving the quality and quantity of organic (aka non-paid) traffic that finds your website through a search engine. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. Your job with SEO is to quickly provide users with content that satisfies their user intent in order to yield the best user experience on any given search engine.
How SEO Helps Your Nonprofit
Increased Website Traffic
An optimized website will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. Top positions on the search engine results pages, or SERP, naturally receive a majority of the impressions and clicks.
Higher Quality Website Visitors
Not only will your website see increased website traffic, but the traffic that is hitting your website will be of higher quality. These new visitors are more likely going to convert and take that valued action once they hit your website or landing page because what they are looking for aligns with the content that your organization is providing.
If you take the time to optimize your website and its content, you will continue to be rewarded. When you choose relevant keywords and consistently create new, useful blog posts your pages will show up on the search results page over and over again.
What is the difference between onsite and offsite SEO?
Simply put, onsite SEO is what you do on your website and offsite is what is done off of your website, both with the goal to make your site easier for search engines to find. Onsite includes the actual content on your site from the copy on your homepage to the blogs you have written with an emphasis on keywords. Offsite includes content on other websites that links back to yours, which is done using a strategy called link-building. Connecting with others in your industry to get your content on their site and vice-versa is a common way to achieve this.
Why is SEO important for my organization?
The majority of online traffic is driven by search engines. Organic search results cover more real estate, appear more credible to online searchers, and receive more clicks than paid advertisements. In order to drive this high-quality organic search traffic, you must prioritize SEO in your marketing strategy.
How do I optimize my SEO?
There are multiple ways you can optimize your SEO, but it is very important to focus on understanding and fulfilling user intent. When a user is searching for something online, there is an outcome they are hoping to achieve. If your website can provide that, then you will be more likely to show up in the search results.
Will I rank higher if I just add more keywords onto my web pages?
While it is important to incorporate keywords into your web pages to increase keyword ranking, overdoing it can have a negative impact on your rankings. As well as keyword usage, Google is looking for user benefit and pages that are written with a natural flow.
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