Year-End Fundraising Campaign: 7 Tips to Surpass Goal and Finish Strong

Tip #1: Don’t Reinvent The Wheel  As a nonprofit, it can be hard to recognize your year end fundraising campaign wins when you are feeling overwhelmed as if everything is coming down on your plate at once, and you are wearing ALL of the hats. If you don’t…

Ad Grants vs. Paid Google Ads

Google Ad Grants are an incredible resource for nonprofits. They provide $10,000 per month in free search ads on Google generating awareness and driving website visitors year-round. We often have nonprofits ask us, “Can we use our Google Ad Grant and paid Google Ads at the same time?”…

The Scoop On The Google Ad Grant

What is the Google Ad Grant? You already know what Google is: the biggest web search engine in the world, with an average of 3.5 billion searches per day. What you might not know, is that a huge part of Google’s business model is paid advertising. Businesses pay…

Pencils of Promise Case Study

Understanding AdWords Express For Nonprofits

As a nonprofit organization, you probably have limited bandwidth for marketing. You have plenty of other things to think about: employees, operations, and spreading your mission. Maybe you’ve heard of the Google Ad Grant and the $10,000 a month in free advertising that it provides, but you’re hesitant…

How to Take the Google Ad Grant From Good to Great

Introduction to the Grant Google Grants is a $10,000 monthly advertising grant to advertise on Google.com. Google Grants has the potential of driving 10,000 to 40,000 new website visitors to your website every month!   You can use Google Grants to: – Reach donors, volunteers, and consumers when…

Do You Know the Key to Effective Facebook Advertising?

Learn more about Facebook ads as we discuss what Supporter Lifetime Value is and why it’s arguably the most important metric that nonprofit marketers should be tracking.

Facebook Advertising 2018 Year-End Review for Nonprofit Marketing

We’re talking FIVE high level takeaways from this past year with Facebook Advertising that we think are worth sharing. Tune in for more on social proof, Facebook algorithms, and branded imaging!