Combining PPC & SEO Strategy For Nonprofits

Why Use PPC and SEO Together? Google PPC ads and SEO both appear on the search engine results page, but serve different roles in any nonprofit’s marketing strategy. It’s a common misconception that if an organization is ranking well for keywords organically, they don’t have to invest in…

How iOS 14 Affects Google Search Ads

In early 2021, Apple launched its iOS 14 update, which rocked the digital advertising world. In short, Apple’s goal in this new update was to protect user privacy by allowing website users to opt-in or out of app and website tracking. This has a big impact on nearly…

Google Optimize 101

What is Google Optimize? As marketers, it’s important to ensure that websites are designed in a way that encourages users to engage with elements on site. Whether the goal is to increase ticket sales, newsletter sign-ups, or any other high-impact initiative, the design and language on landing pages…

2021 Google SEO Algorithm Updates

About The Google Algorithm Update In May 2021, Google will deploy its new BERT algorithm update that will affect a website’s SEO ranking performance. The new update will focus heavily on Core Web Vitals and landing page experience to determine organic rankings.   Core Web Vital Metrics The…