How to Create a Political Disclaimer for Facebook Ads

by Ernie Civic and Andrew Higdon  |   |  Facebook & Instagram  |  8 comments

2 min to read ✭ In this post, we will teach you how to create a political disclaimer for your Facebook ads so that you can run politically approved ads.

How to Create a Political Disclaimer for Facebook Ads


Facebook ads that are about social issues, politics, or elections must contain a disclaimer to run. As a nonprofit, there may come a time when you need to run ads about social, political, or electoral issues, so verifying your business and setting up a disclaimer will save time and reduce ad rejections so that you can hit the ground running!


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There are a few ways to create a disclaimer, but by following this guide, your ads will have the label “Confirmed Organization,” which will build credibility with your audience. 


Let’s begin. 


Step 1: Identity Confirmation


Anyone who is going to create, edit or manage political, social, or election ads need to confirm their identity. To do this, go to the settings on your personal Facebook, and under general settings, you can confirm your identity 



What you will need

  • Copy of a government-issued ID. 
  • Physical address
  • Social security number


Step 2: Verify Your Business


Next, you need to verify your business. To do this navigate to the security center from Business Settings. Follow these steps for an easy verification process!


  1. Click start verification
  2. Enter your business details. PRO TIP: make sure that the information you submit matches the information on the documentation provided. Even if your organization has moved, the address, name, and phone number provided MUST match the information on the documents you submit
  3. Submit requested documents


To verify your organization’s name, upload one of the following:


what is a political disclaimer


To verify your organization’s address & phone number, upload one of the following:


facebook disclaimer


Lastly, provide a contact method for Facebook to send you a verification code. This will have to be the phone number provided earlier, or an email with your organization’s domain in the email address.


What you will need: 


  • Documents verifying your organization’s name, address, and phone number. 


Want help with your Facebook Ads Strategy? Let’s Talk! 


Step 3: Create Your Disclaimer:


For the next step of the process, navigate to your organization’s Facebook page. Select settings & privacy from the drop-down menu, and choose New Page Experience. From here, you can select  Issues, Electoral, or Political Ads, and Facebook will provide you with a to-do list to set up your disclaimer. 


how to create a political disclaimer


Let’s break this down step-by-step:


  1. We already confirmed our identity – but this is a great time to make sure all page and ad admins have confirmed their identities
  2. Create a disclaimer


nonprofit political disclaimer


Select the “create a disclaimer” button and enter your organization’s details. Facebook will attempt to verify your organization. If the algorithm cannot do this with the information provided, you will have to provide contact information so that Facebook can send you a verification code. 


This will have to be the phone number provided earlier, or an email with your organization’s domain in the email address. (Are you getting déjà vu?)


  1. Link an ad account to the disclaimer. You will be able to do this once your business & identity is verified and your disclaimer is approved.  
  2. Assign page responsibilities. It’s usually best to choose the organization’s Facebook page, but you can also select any admin with a verified identity.
  3. Connect your Instagram account. This will allow you to run your ads on Instagram as well. 


BONUS TIP: Add your Instagram account to your business manager…you’ll get invaluable insights into paid & organic growth, ad insights, and audience insights!

Ernie Civic and Andrew Higdon


  1. 먹튀폴리스, on July 5, 2020 at 10:19 am

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  2. Comentarii la Magicseo – Optimizare Site, on July 6, 2020 at 5:24 pm

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  3. Caleb, on July 24, 2022 at 12:09 pm

    I have spent 4-5 hours trying to figure out how to accomplish this. Between my personal Facebook page and business Facebook, it’s been very confusing. This took all of 15 mins. Thank you for making content like this!


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  5. 먹튀, on August 20, 2022 at 11:52 am

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  6. Michael Edoora Nwisane, on October 20, 2022 at 8:57 pm

    I can’t find New Page Experience under setting and privacy on my Facebook page. Please, kindly assist me.


  7. WK, on October 21, 2022 at 7:24 am

    This is SO inaccessible on Facebook itself, thanks for helping me through this


  8. Deep, on November 16, 2022 at 1:21 am

    Amazing detailed explanation, This helped me get my account able to run political ads.


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