Archive for Facebook & Instagram

Create a Meaningful Online Community with the Facebook Community Manager Certification

As a nonprofit community manager, educator, job seeker, small business, brand, agency, or developer, it can be challenging to get the online engagement you aim for. Many companies and organizations rely on their stakeholders to know how to navigate and optimize their online communities.  If you are new…

Facebook Instant Experience Ads for Nonprofits

What are Facebook Instant Experience Ads? In an Instant Experience ad on Facebook, we are creating a mini landing page on the ad itself so when users click through, it expands to have more information, photos, and videos that can help tell the story of your organization. They…

How to Set Up Facebook Domain Verification

Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain.  Domain verification is required in order to configure your Aggregated Events Measurement. When…

How to Set Up Facebook Standard Events and Aggregated Event Measurement

Now that you’ve implemented the Facebook Pixel, you can discover how to set up Standard Events to better track and understand the actions taken from your Facebook ads. If you haven’t placed the Pageview Pixel yet, check out our post on how to set up the Facebook Pixel. Once…

How to Set Up the Facebook Conversions API

Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…

How to Increase Engagement on Social Media in 2021

Social media algorithms change so frequently that it can be challenging to keep up with the best methods to boost your nonprofit’s engagement on social media. Before we spill some of our best practices, keep in mind that building engagement takes lots and lots of CONSISTENCY and TIME….

How to Use the New Instagram Live Rooms

Another new feature within the Instagram app has been activated. Live Rooms are here and they’re yet another way to engage with your community.   What are Live Rooms? Have you ever gone live on Instagram? Have you ever watched someone else go live on Instagram? Live Rooms…

The Facebook Pixel: How To Get Started

Understanding the Facebook Pixel The Facebook pixel is an analytics tool that allows advertisers to track actions taken on their ads. There are many benefits to utilizing the Facebook pixel, from retargeting capabilities to understanding audience behavior on your website, making it a key factor in any campaign….

Remarketing Strategies for Facebook Ads in 2021

Remarketing is Changing for Facebook Ads Facebook ads and remarketing capabilities are changing. With the impending iOS14 update, many traditional forms of website remarketing will no longer be available due to privacy issues. Making a shift to on-platform remarketing will allow your organization to reach your target audiences…

Nonprofits with Great Social Media

Characteristics of Great Social Media The ever-changing world of social media is certainly hard to master, but there are some organizations out there that are truly crushing it when it comes to curating quality content. Content across nonprofits on social should aim to inspire, evoke emotion, educate, or…