Archive for Facebook & Instagram

Facebook Ad Restrictions During the 2020 Election

Recently, in an attempt to reduce the confusion and any possible abuse of the ad platform during the election, Facebook made an announcement, “Preparing for Election Day,” that for forward-thinking nonprofits was frustrating to say the least. Facebook will temporarily stop running all social issues, electoral or political…

Facebook Ads for Impact (2020)

Facebook just announced an opportunity for nonprofits to receive up to $10,000 in free ad spend. If you are a page administrator for a nonprofit organization that operates a live and active Facebook account, you may have received an important email regarding this potential $10,000 in free ad…

Instagram Reels for Nonprofits

By now, you’ve probably heard about Instagram Reels—Instagram’s newest product release which is basically a direct copy of TikTok. Reels are short videos that are 15 seconds or less, typically set to a song or with some fun audio, and allow for effects and text overlays. So why…

3 Ways To Increase Ad Exposure And Reach More People

One of our most frequently asked questions has always been, “How do we increase exposure and reach more potential donors?” With Facebook having over 2 billion users and Instagram following closely with 1 billion active subscribers, there has never been a better time to take your nonprofit to…

Benefits of Boosting a Facebook Post

You may spend a lot of time creating super fun and engaging content only to see minimal likes or comments. We understand that this can be frustrating and at times just annoying. With a decline in organic reach, there has never been a better time to utilize Facebook’s…

How to Set Up Facebook Business Manager

Facebook Business Manager is a central place where you can manage all of your business pages, ad accounts, and more. You can add other employees and agencies to help you manage your account without becoming Facebook friends, plus you can manage everyone’s access to your business account from…

5 Facebook Strategies That Work In 2020

Facebook is one of the best marketing platforms available today. Shopify eCommerce accounts can see tremendous results through Facebook’s defined targeting system. Our nonprofits friends have also obtained spectacular ROI results utilizing these targeting options. You can see some of our case studies here. While Facebook has proven…

How to Create a Political Disclaimer for Facebook Ads

In this post, we will teach you how to create a political disclaimer for your Facebook ads so that you can run politically approved ads.

Facebook Ad Grants for Nonprofits

Is Facebook Ad Grants for Nonprofits Really Finally Happening? Big news hit the nonprofit marketing wire this week as Facebook is officially testing out a new advertising credit program for nonprofits. It seems they are finally following in the footsteps of Google’s Ad Grant Program for Nonprofits, a…

How to Make a Facebook Video Post Go Viral… for the Second Time…

Facebook Video Post Virality by the Numbers 1,700,000 Views of Facebook Video 40,000  Shares of Facebook Video 13,000  Likes of Facebook Video 4,344 New Facebook Fans in less than a week 600  Comments on Facebook Video   Learn How the Facebook Video Post Went Viral Virality. That ever evasive word that every nonprofit…