Archive for Facebook & Instagram

Raise More and Reach More With Social Media Fundraising 

Raise More and Reach More With Social Media Fundraising    Social Media Is Crucial for Fundraising  Did you know that 4.62 billion people use social media every day and spend 20% of smartphone users spend more than four and a half hours per weekday on their phones? Your…

How To Conduct a Facebook Ads Audit To Improve Your Results

A robust Facebook Ads strategy allows your organization to tap into the 2.9 billion faces that have access to Meta’s suite of advertising options.    Is your strategy optimized for success? If the answer isn’t a resounding “YES!” our Facebook Ads audit will get you through evaluating what…

Connect, Convert, Complete: Conversions API

Data from your organization’s Meta accounts are gold for updating and shifting marketing strategies over time. With iOS14’s updates in 2021, capturing that data for your nonprofit became more complex than ever. But Facebook’s Conversions API is designed to keep some of those direct data connections for your…

How To Make Reels On Instagram Like A Pro For Your Nonprofit

School is in session! It’s about time to learn just how to make reels on Instagram that will ensure your nonprofit remains competitive. Reels are the “it girl” of the moment on social media with gazillions of eyeballs watching the short-form videos and platforms like Instagram are prioritizing…

Nonprofit Ads: Create Nonprofit Advertising That Works

The Nonprofit Advertising Guide: How to Use Nonprofit Ads to Secure More Funding Without High Costs  Nonprofit advertising is becoming more lucrative than ever Advertising can play a huge role in determining an organization’s trajectory, but many nonprofits don’t think they have the resources and ability to be…

7 Types Of Facebook Ads Your Nonprofit Should Be Using

Is your nonprofit running Facebook Ads yet? If you are, you might know that there are several different ad formats to choose from. Which formats are the most effective? How do you make sure you’re getting the best return on your ad spend? Let’s dive into it!  …

How to Start a Fundraiser on Instagram for Giving Tuesday

Utilizing your social media channels during giving season is highly recommended for numerous reasons. Social media can help build community, spread the word, and even generate donations. Speaking of generating donations on social media, let’s dive into a quick and easy way to start a fundraiser on Instagram….

Create a Community with the Facebook Community Manager Certification

As a nonprofit community manager, educator, job seeker, small business, brand, agency, or developer, it can be challenging to get the online engagement you aim for. Many companies and organizations rely on their stakeholders to know how to navigate and optimize their online communities.  If you are new…

Facebook Instant Experience Ads for Nonprofits

What are Facebook Instant Experience Ads? In an Instant Experience ad on Facebook, we are creating a mini landing page on the ad itself so when users click through, it expands to have more information, photos, and videos that can help tell the story of your organization. They…

How to Set Up Facebook Domain Verification

Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain.  Domain verification is required in order to configure your Aggregated Events Measurement. When…