Archive for Facebook & Instagram

How To Make Reels On Instagram Like A Pro For Your Nonprofit

School is in session! It’s about time to learn just how to make reels on Instagram that will ensure your nonprofit remains competitive. Reels are the “it girl” of the moment on social media with gazillions of eyeballs watching the short-form videos and platforms like Instagram are prioritizing…

Nonprofit Ads: Create Nonprofit Advertising That Works

The Nonprofit Advertising Guide: How to Use Nonprofit Ads to Secure More Funding Without High Costs  Nonprofit advertising is becoming more lucrative than ever Advertising can play a huge role in determining an organization’s trajectory, but many nonprofits don’t think they have the resources and ability to be…

7 Types Of Facebook Ads Your Nonprofit Should Be Using

Is your nonprofit running Facebook Ads yet? If you are, you might know that there are several different ad formats to choose from. Which formats are the most effective? How do you make sure you’re getting the best return on your ad spend? Let’s dive into it! Why…

How to Start a Fundraiser on Instagram for Giving Tuesday

Utilizing your social media channels during giving season is highly recommended for numerous reasons. Social media can help build community, spread the word, and even generate donations. Speaking of generating donations on social media, let’s dive into a quick and easy way to start a fundraiser on Instagram….

Create a Meaningful Online Community with the Facebook Community Manager Certification

As a nonprofit community manager, educator, job seeker, small business, brand, agency, or developer, it can be challenging to get the online engagement you aim for. Many companies and organizations rely on their stakeholders to know how to navigate and optimize their online communities.  If you are new…

Facebook Instant Experience Ads for Nonprofits

What are Facebook Instant Experience Ads? In an Instant Experience ad on Facebook, we are creating a mini landing page on the ad itself so when users click through, it expands to have more information, photos, and videos that can help tell the story of your organization. They…

How to Set Up Facebook Domain Verification

Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain.  Domain verification is required in order to configure your Aggregated Events Measurement. When…

How to Set Up Facebook Standard Events and Aggregated Event Measurement

Now that you’ve implemented the Facebook Pixel, you can discover how to set up Standard Events to better track and understand the actions taken from your Facebook ads. If you haven’t placed the Pageview Pixel yet, check out our post on how to set up the Facebook Pixel. Once…

How to Set Up the Facebook Conversions API

Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…

How to Increase Engagement on Social Media in 2021

Social media algorithms change so frequently that it can be challenging to keep up with the best methods to boost your nonprofit’s engagement on social media. Before we spill some of our best practices, keep in mind that building engagement takes lots and lots of CONSISTENCY and TIME….