Recently, in an attempt to reduce the confusion and any possible abuse of the ad platform during the election, Facebook made an announcement, “Preparing for Election Day,” that for forward-thinking nonprofits was frustrating to say the least. Facebook will temporarily stop running all social issues, electoral or political…
The Apple iOS 14 Update Recently, Apple has announced changes with their iOS 14 update that will affect your account if you are currently running Facebook Ads. If you happened to be in your Facebook Business Manager lately you might have seen a message pop up like this:…
There is no doubt that Instagram’s Algorithm is favoring reels and using that to get you more reach! That’s why it’s important to learn how to use them and get creative. Ready to gain momentum with these 13 Instagram reel ideas? What Are Instagram Reels? Instagram Reels were…
Characteristics of Great Social Media The ever-changing world of social media is certainly hard to master, but there are some organizations out there that are truly crushing it when it comes to curating quality content. Content across nonprofits on social should aim to inspire, evoke emotion, educate, or…
Facebook Aggregated Event Measurement What’s going on with the aggregated event measurement issue in the Facebook Pixel? Currently, we have seen a few nonprofits that are experiencing an issue. When we go to set up aggregated events, which is important for the new iOS update, we are met…
Remarketing is Changing for Facebook Ads Facebook ads and remarketing capabilities are changing. With the impending iOS14 update, many traditional forms of website remarketing will no longer be available due to privacy issues. Making a shift to on-platform remarketing will allow your organization to reach your target audiences…
Another new feature within the Instagram app has been activated. Live Rooms are here and they’re yet another way to engage with your community. What are Live Rooms? Have you ever gone live on Instagram? Have you ever watched someone else go live on Instagram? Live Rooms…
Understanding the Facebook Pixel The Facebook pixel is an analytics tool that allows advertisers to track actions taken on their ads. There are many benefits to utilizing the Facebook pixel, from retargeting capabilities to understanding audience behavior on your website, making it a key factor in any campaign….
Social media algorithms change so frequently that it can be challenging to keep up with the best methods to boost your nonprofit’s engagement on social media. Before we spill some of our best practices, keep in mind that building engagement takes lots and lots of CONSISTENCY and TIME….
Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…