What is GA4? Google Analytics 4 (GA4) is the newest update to Google Analytics. This update is backed by Firebase Analytics, the Google platform that allows marketers to understand how people use their iOS or Android app. GA4 combines features from Universal Analytics and Firebase into one program….
Google Analytics is an amazingly powerful tool that can be used to understand who’s coming to your website, where they’re coming from, how they got there, and more. Unfortunately, it can seem a bit complicated from the outset. In this infographic, we’ll break down the basics of setting…
Learn why your nonprofit should be using Google Data Studio for reporting.
Join us in Episode 017 of the Friday Five, as we cover strategies for getting your digital marketing started and increasing engagement.
This post will teach you how to set up a Google Analytics account to better understand your website and target audience.
This post will explain how Google Tag Manager can show you how people are interacting with your site and how well your advertising efforts are working.
In this post, we will teach you how to create a new Google Analytics account.