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Friday Five 017: How to Get Your Digital Marketing Started
3 min to read ✭ Join us in Episode 017 of the Friday Five, as we cover strategies for getting your digital marketing started and increasing engagement.
What is the Friday Five?
Each Friday, we will be answering your most pressing questions from our Digital Marketing for Nonprofits Facebook group. If we don’t cover a challenge that you or your nonprofit colleagues are facing, drop us a comment below or tweet us @CommunityBoost and we’ll add it to the queue.
Let’s dive in!
Nonprofit Marketing Challenges
1) Your Biggest Marketing Challenge: “Understanding/tracking conversions and reaching new audiences. We find that we often have a lot of likes or shares of a post, but that people don’t complete the action that we’re asking them to (e.g. sign a petition).” – Christine, Canadian Freshwater Alliance
Our Solution: When it comes to analytics and conversion tracking, there are some great free resources. We highly recommend getting Google Analytics certified. If you have a question, Google it, look at examples from others, and become a practitioner. When it comes to driving conversions, it takes frequency to drive the conversion goals you are seeking. Many people won’t convert after seeing something for the first time, so the key is repetition to keep your organization top of mind. It’s also worth looking into Facebook and Instagram ads in addition to regular posting if you aren’t using them already. As long as your creative is good, you often just have to ask more.
2) Your Biggest Marketing Challenge: “I have no idea where to start. ” – Gloria, Gloria’s Gifts
Our Solution: Just start. Decide what you are best at. If it is written communication, videos or if it’s audio, you can start a podcast. From there, start documenting the journey. Often one of the best ways to start is video. You can film from your smartphone and then that can be turned into a blog post. Once you get started, just keep creating content. The more you create, the easier it will become for you.
3) Your Biggest Marketing Challenge: “Audience engagement, reach, and response..” – Karisia, Beautiful Brown Bag
Our Solution: In generating a conversation, you have to drive comments. Start by analyzing your creative. Is it engaging? Are you encouraging comments? And are you responding to comments? The algorithms are driving the most reach to photos with comments, not just likes, and the most engagement so be sure to also be responding the all of the comments that you get on your posts.
4) Your Biggest Marketing Challenge: “Capacity. I’m a one-person marketing “team” working PT (also doing outreach!) I need simple, efficient strategies.” – Anita, Jubilee Women’s Center
Our Solution: Commit to some level of communication consistency overall. Focus on your creative that shows your impact and really start to focus on year-end giving. What is your ask? Decide on how to share your story in September and October. Make your impact tangible and transparent. Then make your ask in November and especially December. If you are short on resources, really focus on your year-end plan and get a head start now. That is where you will get the most from your time.