Archive for Ad Grant

How to Apply for the Google Ad Grant (2020 Update)

In May 2020, Google Ad Grants launched a new activation process for Ad Grants accounts. The biggest change is that nonprofits no longer need to create an account for activation. Instead, the Ad Grants Support Team will create an account, activate it, and invite the nonprofit to access…

These Are the Key Differences Between a Google Ad Grant and Paid Ads

Learn the key differences between advertising through the Google Ad Grant account and a Paid Ads account. While the two are both advertising platforms within Google, there are important limitations to note within each type of account.

Google Quality Score: What It Is and Why You Should Care

In this post, you will learn learn what Quality Score is, why it matters, and how to ensure that yours is continuously improving! Hint: landing page relevance is a HUGE factor here.

How to Apply for the Google Ad Grant

In this post, we’ll share the steps you need to take in order to apply for the Google Ad Grant.

How to Maintain Google Ad Grant Compliance

In this post, we’ll share what you need to do to maintain your Google Ad Grant compliance.

How to Write Great Search Ads

This post will go over how to write engaging Google search ads to draw in your audience.

How the Google Ad Grant Works in 2020

In this post, you’ll learn what the Google Ad Grant is, how it works, and how you can take advantage of it for your nonprofit.