Google Quality Score: What It Is and Why You Should Care

by Konrad Altvater  |   |  Google Ad Grants  |  0 comments

1 min to read ✭ In this post, you will learn what Quality Score is, why it matters, and how to ensure that yours is continuously improving! Hint: landing page relevance is a HUGE factor here.

What is Quality Score?

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. You can view quality score in the keyword status column within your Google Ads manager. Your ads can receive a quality score anywhere from 1 to 10, with 10 being the most relevant. So, what does that mean exactly? Well, the more relevant your ad is, the higher the quality score you will see within your Google Ads account. In turn, higher quality ads can lead to lower prices and better ad positions. It’s important for you to make sure your ads are ranking with a high quality score as it will benefit you in the long run.


Does Quality Score Affect Ad Rank?

The Quality Score shown in your account is an aggregated estimate of past performance. Therefore, it is not actually taken into consideration when it comes down to your Ad Rank. Ad Rank is based entirely off of real-time calculations happening at the time of that Google Search. However, there are still factors that affect your ad rank:

  • Your Bid
  • Ads and Landing Page Quality
  • Ad Rank Thresholds
  • Context of the Search/Your Ad Relevance
  • Ad Extensions


How Can My Ads Get A Higher Quality Score/How Can You Continue Improving?

There are a few things that you should be doing that are key to continuously improving your Quality Score. First off, writing clear and concise ads that directly respond to users’ search queries is a great place to start. Additionally, make sure your keywords are put into organized, tightly refined ad groups. This will help ensure that your keywords are optimized and relevant to searches happening across the web. Finally, one of the most important things that you can be doing is to make sure the landing page you are sending searchers to is directly relevant to the thing they were searching. One great way to streamline your landing page relevance is to ask yourself, “If I was a user on Google, would this page be exactly what I am looking for?” Your Quality Score is an important measure within your Google advertising strategy, so take some time to see that each component that adds to a high Quality Score is showing up strong. 

Konrad Altvater

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