1 min read ✭ In this post, you will learn what Quality Score is, why it matters, and how to ensure that yours is continuously improving! Hint: landing page relevance is a HUGE factor here.
What is Quality Score?Quality Score is an estimate of the quality of your ads, keywords, and landing pages. You can view quality score in the keyword status column within your Google Ads manager. Your ads can receive a quality score anywhere from 1 to 10, with 10 being the most relevant. So, what does that mean exactly? Well, the more relevant your ad is, the higher the quality score you will see within your Google Ads account. In turn, higher quality ads can lead to lower prices and better ad positions. It’s important for you to make sure your ads are ranking with a high quality score as it will benefit you in the long run.
Does Quality Score Affect Ad Rank?The Quality Score shown in your account is an aggregated estimate of past performance. Therefore, it is not actually taken into consideration when it comes down to your Ad Rank. Ad Rank is based entirely off of real-time calculations happening at the time of that Google Search. However, there are still factors that affect your ad rank:
- Your Bid
- Ads and Landing Page Quality
- Ad Rank Thresholds
- Context of the Search/Your Ad Relevance
- Ad Extensions