Responsive Google Search Ads give your potential donors and volunteers the right messaging at the right time. Google switched to exclusively offering responsive ads this summer and the capabilities take the guesswork out of optimizing your ad content. Set three or more headlines and two or more descriptions…
Google Analytics for Nonprofits takes the guesswork out of creative and marketing decisions and allows your team to tailor a website experience just for your users. Google Analytics (GA4’s latest version) is a free web tracking tool. It’s free because Google gathers the data from your site, too….
Data from your organization’s Meta accounts are gold for updating and shifting marketing strategies over time. With iOS14’s updates in 2021, capturing that data for your nonprofit became more complex than ever. But Facebook’s Conversions API is designed to keep some of those direct data connections for your…
In early 2021, Apple launched its iOS 14 update, which rocked the digital advertising world. In short, Apple’s goal in this new update was to protect user privacy by allowing website users to opt-in or out of app and website tracking. This has a big impact on nearly…
What is Site Speed? Site speed is exactly what it sounds like, it’s the speed at which your site loads. Each page on your website loads at a different rate and search engines take the average of these speeds into account when determining organic and paid search ranking….
Google is currently rolling out two new beta extensions for Google Ads—image extensions and dynamic image extensions. They are not available in all accounts at this time, but we are seeing them appear in the recommendations section of more and more accounts. So, what are they, how do…
If you’re new here, our team is constantly creating high-quality content and we frequently host webinars featuring our in-house experts and occasionally clients as guest speakers. Our webinar “Google Ad Grants: How to Make the Most of Your Free $10,000/mo in 2021 and Beyond,” went live on April…
For many nonprofits, it’s common to juggle quite a few marketing responsibilities between team members, like applying for grants and maintaining digital marketing channels. Add in the fact that the Google Ad Grants program has existed for many years now, and it has become common for organizations to…
When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….
Google Ad Grants are an incredible resource for nonprofits. They provide $10,000 per month in free search ads on Google generating awareness and driving website visitors year-round. We often have nonprofits ask us, “Can we use our Google Ad Grant and paid Google Ads at the same time?”…