In early 2021, Apple launched its iOS 14 update, which rocked the digital advertising world. In short, Apple’s goal in this new update was to protect user privacy by allowing website users to opt-in or out of app and website tracking. This has a big impact on nearly…
What is Site Speed? Site speed is exactly what it sounds like, it’s the speed at which your site loads. Each page on your website loads at a different rate and search engines take the average of these speeds into account when determining organic and paid search ranking….
Google is currently rolling out two new beta extensions for Google Ads—image extensions and dynamic image extensions. They are not available in all accounts at this time, but we are seeing them appear in the recommendations section of more and more accounts. So, what are they, how do…
If you’re new here, our team is constantly creating high-quality content and we frequently host webinars featuring our in-house experts and occasionally clients as guest speakers. Our webinar “Google Ad Grants: How to Make the Most of Your Free $10,000/mo in 2021 and Beyond,” went live on April…
For many nonprofits, it’s common to juggle quite a few marketing responsibilities between team members, like applying for grants and maintaining digital marketing channels. Add in the fact that the Google Ad Grants program has existed for many years now, and it has become common for organizations to…
When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….
Google Ad Grants are an incredible resource for nonprofits. They provide $10,000 per month in free search ads on Google generating awareness and driving website visitors year-round. We often have nonprofits ask us, “Can we use our Google Ad Grant and paid Google Ads at the same time?”…
In May 2020, Google Ad Grants launched a new activation process for Ad Grants accounts. The biggest change is that nonprofits no longer need to create an account for activation. Instead, the Ad Grants Support Team will create an account, activate it, and invite the nonprofit to access…
Recently, the Community Boost team partnered with Classy, to deliver not one but two, valued packed webinars to help jump-start and accelerate your nonprofit’s Google Ad Grant success. If your organization is looking to unlock its $10,000 per month Google Grant and understand exactly how the ad grant…
About the Google Ad Grants Program Google has an amazing program where registered 501(c)(3)s can receive $10,000 dollars in advertising spend a month for free. That’s right, registered nonprofits have the ability to get $10,000 of free advertising a month. If you’re unfamiliar with online marketing, Google AdWords…