Archive for Google Ad Grants

How to Tell If You Have Google Ad Grants

For many nonprofits, it’s common to juggle quite a few marketing responsibilities between team members, like applying for grants and maintaining digital marketing channels. Add in the fact that the Google Ad Grants program has existed for many years now, and it has become common for organizations to…

How to Use Google Ads Experiments

When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….

Ad Grants vs. Paid Google Ads

Google Ad Grants are an incredible resource for nonprofits. They provide $10,000 per month in free search ads on Google generating awareness and driving website visitors year-round. We often have nonprofits ask us, “Can we use our Google Ad Grant and paid Google Ads at the same time?”…

How to Apply for the Google Ad Grant (2020 Update)

In May 2020, Google Ad Grants launched a new activation process for Ad Grants accounts. The biggest change is that nonprofits no longer need to create an account for activation. Instead, the Ad Grants Support Team will create an account, activate it, and invite the nonprofit to access…

Two Great Google Ad Grant Webinars with Classy

Recently, the Community Boost team partnered with Classy, to deliver not one but two, valued packed webinars to help jump-start and accelerate your nonprofit’s Google Ad Grant success. If your organization is looking to unlock its $10,000 per month Google Grant and understand exactly how the ad grant…

What is the Google Ad Grant? What your nonprofit needs to know to get started with Google’s $10,000 Ad Grant Program

About the Google Ad Grants Program Google has an amazing program where registered 501(c)(3)s can receive $10,000 dollars in advertising spend a month for free. That’s right, registered nonprofits have the ability to get $10,000 of free advertising a month. If you’re unfamiliar with online marketing, Google AdWords…

Why Has Google Paused Its Grantspro Program?

Grantspro Applications Are No Longer Being Accepted Recently, Google shared the following message on the Grantspro support page: “The Ad Grants team is no longer accepting Grantspro applications.” Unfortunately, this is a permanent hold on the program.   What Is Grantspro and How To Qualify Google’s Grantspro program allows…

Free Google Advertising For Nonprofits Worldwide

How do social organizations outside of the United States qualify for Google’s Nonprofit Programming without the tax status of 501(c)(3) nonprofit? While the Google Ad Grant has proven to impact nonprofit organizations in the United States very positively, many social focused ventures whose home base is outside the…

How To Get New Donors By Writing Compelling Ads

Find New Donors With The Google Ad Grant Believe it or not, connecting with potential donors can be done! And it can be done without spending a dime on advertising (thank you Google!). We have a few of our favorite tips and tricks to writing the best ad…

Why Most Nonprofits Don’t See Results With The Google Ad Grant

Why Can’t Most Nonprofits Leverage The Google Ad Grant Properly? Nonprofits who participate in the Google Ad Grant program are awarded $10,000 a month in free advertising. This is a total game changer for nonprofits. So, why do nonprofits only spend an average of $300 out of the…