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Benefits of Boosting a Facebook Post
2 min to read ✭ In this post, we will highlight some of the best features for boosting your Facebook posts and how to take advantage of the algorithm to help reach more users interested in your mission.
You may spend a lot of time creating super fun and engaging content only to see minimal likes or comments. We understand that this can be frustrating and at times just annoying. With a decline in organic reach, there has never been a better time to utilize Facebook’s boost option. This is available to anyone with a business page and is a great way to gain awareness of your organization. Here are some of the benefits of boosting a post.
1. Increased Reach
One major benefit of boosting a Facebook post is the reach. Boosting your posts will help your organization increase the number of people seeing your post. One reason why the organic reach has been declining is because Facebook wants to personalize the experience with its users. This means that individuals will see more posts from their friends and family members before seeing your organization’s posts. The algorithm will work hard to ensure your posts are not as visible as it will not relate to a personalized experience therefore it gets pushed back. Boosting your posts is a way to get around this.
2. Audience Targeting
Additionally, boosting your posts will help you to better target your audience. Your followers will not be the only ones seeing it but new potential donors or followers will see it as well. This becomes a huge boost when it comes to your brand awareness and your impact that you are sharing. When you boost your post you will have a number of options to select from including age, gender, location, and much more. All of this will help you identify the best audience for your page/post. This will increase your shares, likes, and comments tremendously since you are reaching people who your brand will resonate most with.
3. Ease of Use
Another great benefit of boosting your posts is that it is very easy to use. You do not need to go through business managers, create lookalike audiences, and develop a strategy to launch. Facebook has done an excellent job of simplifying the process to ensure you have the power to target while remaining stress-free. From one screen you can select your targeted audience, the amount you wish to spend, and how long you want to run the boost for. This simple method allows you to focus more on your organization while increasing your reach painlessly.
Once your post has been boosted you can view it in your Facebook Insights section. This will be very helpful as you navigate through your growth process and focus on reaching more people. The Page Insights tool will give you exceptional feedback on how your page is performing. You can relate the data to the time of your boosted post and see if your followers increased, if engagement rates have improved, and more!