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3 Ways To Increase Ad Exposure And Reach More People
2 min to read ✭ In this post, you'll learn how to increase your exposure and reach more people with your Facebook ads and posts.
One of our most frequently asked questions has always been, “How do we increase exposure and reach more potential donors?” With Facebook having over 2 billion users and Instagram following closely with 1 billion active subscribers, there has never been a better time to take your nonprofit to the social space.
As most of you have already utilized these platforms, you now are challenged by the difficulties of the algorithms and their functionality. You post impactful stories and share successful campaigns with your followers to only see minimum engagement and a small number of likes or comments. If this is you, do not worry. In this blog, we will cover some of the best methods you should be practicing to increase your overall reach and exposure.
1. Choose the Right Objective
When you are beginning to run new campaigns to cold or warm audiences you want to start by selecting the correct objective. This is one of the most important steps as you begin creating your campaign. This is where Facebook determines what the algorithm is going to do and the type of people it will find.
If you plan on reaching new audiences, we would recommend a reach objective since its goal is to prioritize showing your ad to the most people possible, not just getting the most impressions possible. Next to each objective, you will find an (i) button which gives you a quick breakdown of what the objective is. We recommend looking into these to ensure you select the best one for your strategy.
2. Cap Your Frequency
One of the easiest ways to increase the number of people seeing your ads is to put a cap on your frequency. This will determine how often your targeted users will see the same ad within a certain period of time. This also becomes very important when your goal is to reach new audiences.
By adjusting your frequency cap you are telling Facebook that you only want the same person to see your ad once per the chosen time. This will help cut down your impression rate and will help with ad fatigue. By adjusting your frequency you will be increasing the number of new impressions and not spending money having your ads repeatedly showing to the same audiences.
3. Utilize Organic Post Targeting
When writing your next post be sure to specify which audiences you feel will benefit the most from your piece of content. This will increase your chances for more engagement as Facebook moves more towards personalization. As a nonprofit, it may be difficult to write content for non-donors but it is important to keep your newsfeed active for all followers. This can be done in Facebook’s Creator Studio when you are creating a new post.
At the bottom, you’ll simply click on Public and three options will show up: Public, Restricted Audience, and News Feed Targeting. By choosing News Feed Targeting, you’ll be able to choose who will see this post in their feed based on interests, age, gender, location, and language.