Archive for Analytics

iOS 14 Update and CAPI: The Full Breakdown

The iOS 14 Update Apple’s fully launching its iOS14.5 update which will include a large privacy change in letting users choose to either opt-in or opt-out of app/website tracking. Steve Cook was interviewed on April 12, 2021, and said “I believe people should be asked to give consent…

Top CRM Softwares for Nonprofits

As someone working for a nonprofit, you know it can be hard to keep track of every donor, supporter, volunteer, beneficiary, and board member. There are many people involved with your organization, especially if you are constantly growing and gaining support. CRM software can certainly come in handy…

How to Set Up the Facebook Conversions API

Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…

Google Optimize 101

What is Google Optimize? As marketers, it’s important to ensure that websites are designed in a way that encourages users to engage with elements on site. Whether the goal is to increase ticket sales, newsletter sign-ups, or any other high-impact initiative, the design and language on landing pages…

The Facebook Pixel: How To Get Started

Understanding the Facebook Pixel The Facebook pixel is an analytics tool that allows advertisers to track actions taken on their ads. There are many benefits to utilizing the Facebook pixel, from retargeting capabilities to understanding audience behavior on your website, making it a key factor in any campaign….

Google Analytics: A Simple Setup Guide

Google Analytics is an amazingly powerful tool that can be used to understand who’s coming to your website, where they’re coming from, how they got there, and more. Unfortunately, it can seem a bit complicated from the outset. In this infographic, we’ll break down the basics of setting…

How Your Nonprofit Can Improve Reporting with Google Data Studio

Learn why your nonprofit should be using Google Data Studio for reporting.

How To Set Up Tracking in Google Ad Grants

This post will teach you how to set up a Google Analytics account to better understand your website and target audience.

Why You Should Be Using Google Tag Manager

This post will explain how Google Tag Manager can show you how people are interacting with your site and how well your advertising efforts are working.

How to Create a Google Analytics Account

In this post, we will teach you how to create a new Google Analytics account.