Archive for Analytics

The iOS 15 Email Marketing Update: How Nonprofits Can Adapt

Is your nonprofit using email marketing? If yes, keep reading. As an email marketer, you are probably using open rate metrics as a way to measure your email campaigns.    In general, high open rates tell you that your subject lines are pulling in readers, your subscribers are…

iOS 14 Impact on LinkedIn Ad Campaigns

At this point, we have all seen the effects that the new iOS 14 update has caused to the digital advertising world. The update has certainly thrown us a curveball and caused us to make some quick adjustments to our Facebook and Instagram ads, but it is also…

How to Set Up Facebook Domain Verification

Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain.  Domain verification is required in order to configure your Aggregated Events Measurement. When…

How to Set Up Facebook Standard Events and Aggregated Event Measurement

Now that you’ve implemented the Facebook Pixel, you can discover how to set up Standard Events to better track and understand the actions taken from your Facebook ads. If you haven’t placed the Pageview Pixel yet, check out our post on how to set up the Facebook Pixel. Once…

iOS 14 Update and CAPI: The Full Breakdown

The iOS 14 Update Apple is fully launching its iOS 14.5 update which will include a large privacy change in letting users choose to either opt-in or opt-out of app/website tracking. Tim Cook was interviewed on April 12, 2021, and said “I believe people should be asked to…

Top CRM Softwares for Nonprofits

As someone working for a nonprofit, you know it can be hard to keep track of every donor, supporter, volunteer, beneficiary, and board member. There are many people involved with your organization, especially if you are constantly growing and gaining support. CRM software can certainly come in handy…

How to Set Up the Facebook Conversions API

Facebook is one of the most popular social media platforms to date and it’s also one of the greatest marketing solutions mankind has experienced. With so many data privacy laws coming into effect, it is only a matter of time before 3rd party data becomes obsolete. One of…

Google Optimize 101

What is Google Optimize? As marketers, it’s important to ensure that websites are designed in a way that encourages users to engage with elements on site. Whether the goal is to increase ticket sales, newsletter sign-ups, or any other high-impact initiative, the design and language on landing pages…

The Facebook Pixel: How To Get Started

Understanding the Facebook Pixel The Facebook pixel is an analytics tool that allows advertisers to track actions taken on their ads. There are many benefits to utilizing the Facebook pixel, from retargeting capabilities to understanding audience behavior on your website, making it a key factor in any campaign….

Google Analytics: A Simple Setup Guide

Google Analytics is an amazingly powerful tool that can be used to understand who’s coming to your website, where they’re coming from, how they got there, and more. Unfortunately, it can seem a bit complicated from the outset. In this infographic, we’ll break down the basics of setting…