3 min read ✭ In this post, we’ll dive into the world of TikTok and how you can take advantage of it for your nonprofit.
Today we’re talking about TikTok for nonprofits. It’s about time. With such explosive user growth, we’d be remiss not to bring it up. Whether you like it or not, if your organization is trying to engage Gen Z at all, TikTok is a tremendous place to do that. There is so much attention there. There are now over 1 billion downloads and the growth is incredible, faster than many of the major social networks today, with 41% of users between the ages of 16 and 24.
Learning What’s Next
A great nonprofit marketer is always playing in the sandbox of what’s up and coming because those skillsets, whether you’re on TikTok long-term or not, will be applicable in the future. People started with posting on Snapchat, but now those skill sets are being applied extremely well to Instagram stories. It’s more about learning and understanding what people are using, where people’s attention is. With that, it’s clear that TikTok is gaining a ton of attention, especially for Gen Z.
The call to action here is that you need to check it out. You can start by creating an account and getting a handle for your organization. There are already nonprofits using it, so get out there and see what others are posting! Use their content as inspiration to get started for your own organization. TikTok is a short-form video platform, often with music involved, but the best part is that you don’t need to be a professional, you don’t need any expensive equipment. All you need it your phone.
Reaching a New Generation
Connecting with the younger generation can be difficult with more traditional methods like direct mail, which is why it’s crucial to adapt and get your nonprofit in front of them on new platforms like TikTok. By starting now, you’re ahead of the curve and can really build a following.
If you’re already using TikTok, let us know! We’d love to hear how it’s going for your nonprofit. And be sure to follow us @CommunityBoost to stay up to date on what’s happening in the latest world of digital marketing.