Archive for Strategy

Google Ad Grant: What It Is, How It Works, & Where to Get Started

Learn what the Google Ad Grant is, how to get started with it, and why it can be a valuable resource for your nonprofit’s marketing strategy.

How to Build Successful Crisis Shell Campaigns With the Google Ad Grant

We’re sharing what steps your nonprofit needs to take to make the biggest impact during a crisis shell campaign! Learn more about building crisis campaigns in today’s #dailyvlog.

Boost Your Year-End Giving With Facebook, Google Ads, and Email

Amplify your year-end fundraising efforts and watch our webinar with Classy on how to boost your year-end giving with Facebook, Google Ads, Email, and more!

Google Quality Score: What It Is and Why You Should Care

In this post, you will learn learn what Quality Score is, why it matters, and how to ensure that yours is continuously improving! Hint: landing page relevance is a HUGE factor here.

Friday Five 013: How to Brand Your Nonprofit & Keep Up with the Trends

Join us in Episode 013 of the Friday Five, as we cover how to keep your company’s brand consistent and keep up with the ever-changing marketing trends.