Archive for Strategy

Canva for Nonprofits: Boost Your Visuals and Impact

As you probably know by now, visuals have become a crucial component of effective nonprofit communication strategies. They have the power to evoke emotions, forge connections, and deliver complex messages in a memorable and accessible way. However, creating compelling visuals can be a challenge, especially for nonprofits with…

Google Ad Grant: What It Is, How It Works, & Where to Get Started

Learn what the Google Ad Grant is, how to get started with it, and why it can be a valuable resource for your nonprofit’s marketing strategy.

How to Build Successful Crisis Shell Campaigns With the Google Ad Grant

We’re sharing what steps your nonprofit needs to take to make the biggest impact during a crisis shell campaign! Learn more about building crisis campaigns in today’s #dailyvlog.

Boost Your Year-End Giving With Facebook, Google Ads, and Email

Amplify your year-end fundraising efforts and watch our webinar with Classy on how to boost your year-end giving with Facebook, Google Ads, Email, and more!

Google Quality Score: What It Is and Why You Should Care

In this post, you will learn learn what Quality Score is, why it matters, and how to ensure that yours is continuously improving! Hint: landing page relevance is a HUGE factor here.

Friday Five 013: How to Brand Your Nonprofit & Keep Up with the Trends

Join us in Episode 013 of the Friday Five, as we cover how to keep your company’s brand consistent and keep up with the ever-changing marketing trends.

Build An Unstoppable Nonprofit Social Media Strategy in 2022

Build An Unstoppable Nonprofit Social Media Strategy in 2022 As we enter this new year, social channels aren’t just adapting to the changes that have been brought on since the pandemic in 2020, but they are finally settling in and the trends are building! However, 67% of nonprofits don’t…

How to Launch a Meaningful Thank You Campaign for Donors

Never underestimate the power of a simple yet authentic “thank you.” A comprehensive, impactful thank-you campaign can turn one-time donors into recurring supporters of your mission.    To develop a powerful thank-you campaign, you must engage with donors to acknowledge their support and open the door to future…

Email Compliance For Nonprofit Organizations: Understanding CASL

CASL (Canada’s Anti-Spam Legislation) is a set of laws that regulate commercial electronic messages (CEMs) in Canada. This includes emails, text messages, and other forms of electronic communication that are used for the purpose of promoting a product or service. While CASL applies to all organizations that send…

5 Inspiring Nonprofit Infographics That Engage Supporters

Infographics have been trending in popularity these past few years and it’s no wonder since 65 percent of the population are visual learners. They are a powerful tool for nonprofits to engage supporters by conveying complex information in an engaging and visually appealing way. Here are some ways…