Archive for Google for Nonprofits

How to Use Google Ads Experiments

When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….

Free Google Advertising For Nonprofits Worldwide

How do social organizations outside of the United States qualify for Google’s Nonprofit Programming without the tax status of 501(c)(3) nonprofit? While the Google Ad Grant has proven to impact nonprofit organizations in the United States very positively, many social focused ventures whose home base is outside the…

Don’t Lose Your Google Grant – Application Help

Recently, Google mandated that every Google Grant recipient join their nonprofit program by the end of March 2017, or they will lose their Grant status. “To keep your Ad Grants account active, we’ll need you to enroll in the Google for Nonprofits program within the next 60 days. All…

Major Google Ad Grant Policy Changes – How to Bid Above $2.00 and the New Requirements to Stay Activated

Google is announcing substantial modifications to the Google Ad Grant with the aim of incentivizing the nonprofit sector to leverage their $10,000 per month Google Ad Grant to drive as much quality site traffic and online conversions as possible.   Top three items your nonprofit needs to know…

Don’t Panic: How To Keep Your Google Ad Grant Active

As you most likely know, Google has been rolling out extensive changes for all Ad Grantee recipients that will most likely affect your organization in some way. But don’t fret! We’re here to help. First things first, what is click-through rate and why does Google care that you…

Google Ad Grant 2018 Year-End Review for Nonprofit Marketing

We’re talking three high level takeaways from this past year with the Google Ad Grant that we think are worth sharing. Tune in for more on maximize conversions bidding strategy, donation focused Copy, and Donation Focused Landing Pages!

How to Apply for the Google Ad Grant

In this post, we’ll share the steps you need to take in order to apply for the Google Ad Grant.

How to Maintain Google Ad Grant Compliance

In this post, we’ll share what you need to do to maintain your Google Ad Grant compliance.

How to Write Great Search Ads

This post will go over how to write engaging Google search ads to draw in your audience.

How the Google Ad Grant Works in 2020

In this post, you’ll learn what the Google Ad Grant is, how it works, and how you can take advantage of it for your nonprofit.