Archive for google ads

What The Most Successful Nonprofits Have in Common

What’s the key denominator behind successful nonprofits? The answer is simpler than you think. There’s something they all have in common…they’ve all invested in paid ads to some degree.   As a nonprofit, it can be challenging to spread awareness and raise funds when you don’t have the…

It’s Time For Nonprofits To Upgrade to Google Analytics 4

In case you missed it, Google has announced that it will be phasing out Universal Analytics in June 2023. Here’s a rundown of everything you need to know – including what’s changing with Google Analytics 4 and how to make the switch.    The ABC’s of Analytics Fundamentals…