Archive for google ads

Friday Five 023: The Time to Start Advertising on Social Media was Yesterday

Join us in Episode 023 of the Friday Five, as we cover why it’s crucial to be utilizing Facebook ads today and how you can get results.

Friday Five 024: How to Connect with Your Audience

Join us in Episode 024 of the Friday Five, as we cover how to connect with your audience from social media to paid ads.

Friday Five 026: Creating a Digital Marketing Strategy

Join us in Episode 026 of the Friday Five, as we cover how to create a digital marketing strategy and strategies to get people to donate.

Proven Tips to Drive More Year-End Donations

In this post, we’ll share our learnings from last year on how you can drive more year-end donations in 2019.

Friday Five 027: Seeing the Results from Digital Marketing

Join us in Episode 027 of the Friday Five, as we cover how to approach new marketing platforms and tracking your results.

Friday Five 041: Our Last Friday Five

Join us in Episode 041 of the Friday Five, as we cover how to become a practitioner of the Google Ad Grant, getting started on social media, and the best way to drive ticket sales.

How the Google Ad Grant Works in 2020

In this post, you’ll learn what the Google Ad Grant is, how it works, and how you can take advantage of it for your nonprofit.

How to Use Google Ads Experiments

When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….

Implementing Google Analytics 4 with Google Ads

What is GA4? Google Analytics 4 (GA4) is the newest update to Google Analytics. This update is backed by Firebase Analytics, the Google platform that allows marketers to understand how people use their iOS or Android app. GA4 combines features from Universal Analytics and Firebase into one program….

Webinar Recap: Microsoft Social Impact Offers for Nonprofits

In case you missed our webinar last Thursday, we have recapped the most important highlights that the Give with Bing and Microsoft for Nonprofits teams talked about.    Microsoft Tech for Social Impact is a technology service offering nonprofits discounted and donated solutions that can help them scale…