Archive for google ads

Webinar Recap: Microsoft Social Impact Offers for Nonprofits

In case you missed our webinar last Thursday, we have recapped the most important highlights that the Give with Bing and Microsoft for Nonprofits teams talked about.    Microsoft Tech for Social Impact is a technology service offering nonprofits discounted and donated solutions that can help them scale…

Implementing Google Analytics 4 with Google Ads

What is GA4? Google Analytics 4 (GA4) is the newest update to Google Analytics. This update is backed by Firebase Analytics, the Google platform that allows marketers to understand how people use their iOS or Android app. GA4 combines features from Universal Analytics and Firebase into one program….

How to Use Google Ads Experiments

When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….

Six Digital Tactics Your Nonprofit Must Test This Holiday Season

In this post, you will learn about six digital tactics your nonprofit must test this holiday season to boost year-end giving and drive more online donations.

Google Ad Grant: What It Is, How It Works, & Where to Get Started

Learn what the Google Ad Grant is, how to get started with it, and why it can be a valuable resource for your nonprofit’s marketing strategy.

Three Classy Webinars to Help Drive Nonprofit’s Year-End Donations

We’re sharing three extremely resourceful Classy webinars that will help you to drive your nonprofit’s year-end donations. Check ’em out!

How to Build Successful Crisis Shell Campaigns With the Google Ad Grant

We’re sharing what steps your nonprofit needs to take to make the biggest impact during a crisis shell campaign! Learn more about building crisis campaigns in today’s #dailyvlog.

Here’s How to Get Your Nonprofit Approved for Google’s $10,000 Ad Grant

We’re sharing exactly what it takes for your nonprofit to get approved for ten thousand dollars in ad spend with Google’s Ad Grant. Learn more on the blog!

Boost Your Year-End Giving With Facebook, Google Ads, and Email

Amplify your year-end fundraising efforts and watch our webinar with Classy on how to boost your year-end giving with Facebook, Google Ads, Email, and more!

These Are the Key Differences Between a Google Ad Grant and Paid Ads

Learn the key differences between advertising through the Google Ad Grant account and a Paid Ads account. While the two are both advertising platforms within Google, there are important limitations to note within each type of account.