In case you missed our webinar last Thursday, we have recapped the most important highlights that the Give with Bing and Microsoft for Nonprofits teams talked about. Microsoft Tech for Social Impact is a technology service offering nonprofits discounted and donated solutions that can help them scale…
What is GA4? Google Analytics 4 (GA4) is the newest update to Google Analytics. This update is backed by Firebase Analytics, the Google platform that allows marketers to understand how people use their iOS or Android app. GA4 combines features from Universal Analytics and Firebase into one program….
When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….
In this post, you will learn about six digital tactics your nonprofit must test this holiday season to boost year-end giving and drive more online donations.
Learn what the Google Ad Grant is, how to get started with it, and why it can be a valuable resource for your nonprofit’s marketing strategy.
We’re sharing three extremely resourceful Classy webinars that will help you to drive your nonprofit’s year-end donations. Check ’em out!
We’re sharing what steps your nonprofit needs to take to make the biggest impact during a crisis shell campaign! Learn more about building crisis campaigns in today’s #dailyvlog.
We’re sharing exactly what it takes for your nonprofit to get approved for ten thousand dollars in ad spend with Google’s Ad Grant. Learn more on the blog!
Amplify your year-end fundraising efforts and watch our webinar with Classy on how to boost your year-end giving with Facebook, Google Ads, Email, and more!
Learn the key differences between advertising through the Google Ad Grant account and a Paid Ads account. While the two are both advertising platforms within Google, there are important limitations to note within each type of account.