Remarketing is Changing for Facebook Ads Facebook ads and remarketing capabilities are changing. With the impending iOS14 update, many traditional forms of website remarketing will no longer be available due to privacy issues. Making a shift to on-platform remarketing will allow your organization to reach your target audiences…
Understanding the Facebook Pixel The Facebook pixel is an analytics tool that allows advertisers to track actions taken on their ads. There are many benefits to utilizing the Facebook pixel, from retargeting capabilities to understanding audience behavior on your website, making it a key factor in any campaign….
The iOS 14 Update Apple is fully launching its iOS 14.5 update which will include a large privacy change in letting users choose to either opt-in or opt-out of app/website tracking. Tim Cook was interviewed on April 12, 2021, and said “I believe people should be asked to…
Now that you’ve implemented the Facebook Pixel, you can discover how to set up Standard Events to better track and understand the actions taken from your Facebook ads. If you haven’t placed the Pageview Pixel yet, check out our post on how to set up the Facebook Pixel. Once…