Archive for facebook ads

7 Types Of Facebook Ads Your Nonprofit Should Be Using

Is your nonprofit running Facebook Ads yet? If you are, you might know that there are several different ad formats to choose from. Which formats are the most effective? How do you make sure you’re getting the best return on your ad spend? Let’s dive into it!  …

Create a Community with the Facebook Community Manager Certification

As a nonprofit community manager, educator, job seeker, small business, brand, agency, or developer, it can be challenging to get the online engagement you aim for. Many companies and organizations rely on their stakeholders to know how to navigate and optimize their online communities.  If you are new…

Facebook Instant Experience Ads for Nonprofits

What are Facebook Instant Experience Ads? In an Instant Experience ad on Facebook, we are creating a mini landing page on the ad itself so when users click through, it expands to have more information, photos, and videos that can help tell the story of your organization. They…

How to Set Up Facebook Domain Verification

Why Facebook Domain Verification is Important With Facebook’s recent updates and changes, there are steps you need to take to continue running Facebook ads and have proper tracking. The most important being verifying your domain.  Domain verification is required in order to configure your Aggregated Events Measurement. When…

Webinar Recap: 8 Fundraising Strategies to Help You Raise More in 2021

Fundraising is a huge part of a nonprofit’s operations, and the key to successful campaigns is strong marketing. Whether it’s digital fundraising or in-person, our webinar 8 Fundraising Strategies to Help You Raise More in 2021 covered it all. We went live with expert fundraiser Candace Cody, from…

iOS 14 Update and CAPI: The Full Breakdown

The iOS 14 Update Apple is fully launching its iOS 14.5 update which will include a large privacy change in letting users choose to either opt-in or opt-out of app/website tracking. Tim Cook was interviewed on April 12, 2021, and said “I believe people should be asked to…

The Facebook Pixel: How To Get Started

Understanding the Facebook Pixel The Facebook pixel is an analytics tool that allows advertisers to track actions taken on their ads. There are many benefits to utilizing the Facebook pixel, from retargeting capabilities to understanding audience behavior on your website, making it a key factor in any campaign….

Remarketing Strategies for Facebook Ads in 2021

Remarketing is Changing for Facebook Ads Facebook ads and remarketing capabilities are changing. With the impending iOS14 update, many traditional forms of website remarketing will no longer be available due to privacy issues. Making a shift to on-platform remarketing will allow your organization to reach your target audiences…

Facebook iOS 14 Update and Everything You Need to Know

The Apple iOS 14 Update Recently, Apple has announced changes with their iOS 14 update that will affect your account if you are currently running Facebook Ads. If you happened to be in your Facebook Business Manager lately you might have seen a message pop up like this:…

Facebook Ad Restrictions During the 2020 Election

Recently, in an attempt to reduce the confusion and any possible abuse of the ad platform during the election, Facebook made an announcement, “Preparing for Election Day,” that for forward-thinking nonprofits was frustrating to say the least. Facebook will temporarily stop running all social issues, electoral or political…