As we enter 2022, it’s time to set ambitious goals for your nonprofit organization and establish metrics to measure success. Just like in the for-profit industry, strong marketing plays a vital role in the health and growth of nonprofits. From creating awareness to fostering donor relationships and promoting…
You probably know all about how important nonprofit event planning can be. A well-executed nonprofit event is more than just a revenue generator – it’s also a means to build community by bringing your supporters together and having them actively engage with your organization as opposed to just…
In case you missed it, Google has announced that it will be phasing out Universal Analytics in June 2023. Here’s a rundown of everything you need to know – including what’s changing with Google Analytics 4 and how to make the switch. The ABC’s of Analytics Fundamentals…