Google Analytics is an amazingly powerful tool that can be used to understand who’s coming to your website, where they’re coming from, how they got there, and more. Unfortunately, it can seem a bit complicated from the outset. In this infographic, we’ll break down the basics of setting up a tracking system using Google Analytics so that your non profit can begin to gather and use the valuable data it provides!

Hopefully this graphic was able to give you some helpful information on getting Google Analytics up and running on your website! If you or your organization have any questions about Analytics, or would rather let us set it up for you, feel free to reach out. We’re here to help!

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