2 min read ✭ Join us in Episode 005 of the Friday Five, as we cover how to get technical. See how you can get technical when it comes to digital marketing and what resources are available to you to ensure you have proper analytics and tracking for your marketing efforts!
What is the Friday Five?
Each Friday, we will be answering your most pressing questions from our Digital Marketing for Nonprofits Facebook group. If we don’t cover a challenge that you or your nonprofit colleagues are facing, drop us a comment below or tweet us @CommunityBoost and we’ll add it to the queue.
Let’s dive in!
Nonprofit Marketing Challenges
1) Your Biggest Marketing Challenge: “Understanding the best way to capture results and properly setting up audiences. Examples: ‘look-a-likes’ ” – Chelsea, Still Serving Veterans.”
Our Solution: When it comes to digital marketing, you can improve what you’re not tracking. So, taking the time to make sure you have a strong analytics foundation is important. One useful tool that is free is Google Tag Manager. This tool in itself will save you a ton of time. Once you get Google Tag Manager on your website it allows you to place Facebook pixels and codes like Google remarketing codes. In order to set up a look-a-like audience you need to have the Facebook pixel placed. Google Tag Manager will come in handy when it comes to marketing and tracking for your organization.
2) Your Biggest Marketing Challenge: “Marketing to multiple types of target audiences; donors, corporate sponsors, and educators.” – ecoRise
Our Solution: The key to this challenge is making sure you are customizing how you are marketing to each of your target audiences. A way to help with this is creating a persona and diving into each audience’s needs, goals, questions, etc. Try to segment this list as best you can and the one thing to remember is that not all personas will be weighted equal. Some will be getting 70-80% of your marketing time and others not so much. They key thing is to start with a persona development and go from there.
3) Your Biggest Marketing Challenge: “Getting likes and figuring out what times are best to post at.” – Stacey, College Diabetes Network
Our Solution: This might be a little surprising, but the important thing here is to focus less on likes and more on engaging with all your comments. Also making sure you’re posting quality and consistent content. Social media is all about building a relationship with your followers, so you want to make sure you are engaging and dropping comments on other people’s posts. Once this relationship is built with your followers and you continue to be consistent, that will be the best strategy long term and pay off.
4) Your Biggest Marketing Challenge: “I’m newer in this role so I’m still learning. I’m hoping to shorten the learning curve by collaborating with other professionals” – Beth, San Diego Humane Society
Our Solution: This Facebook group is perfect for you then, because this group is a resource for non profit marketers who to learn and grow in their roles. Continue to post in this group and other non profit professionals will chime in on your questions. In order to grow as a digital marketer, a lot of the time it comes from collaborations and that is why we have groups like these. Also we here at Community Boost do run a digital marketing office hours on the second Friday of every month, so we if we can be of any help and accelerate that learning curve, don’t hesitate to join us!