Love Justice International

Using the Google Ad Grant, Facebook Ads, and Conversion Design elements to drive more donations.

Nonprofit Digital Marketing Success Story

Love Justice International worked with us to bring in donations for the end-of-year giving season and Human Trafficking Awareness Day through the Google Ad Grant, Facebook Ads, and Conversion Design.

74
Donations Generated From Facebook Ads
$ 39,644
Donation Value Generated From Facebook Ads
9.79 x
Return On Ad Spend
50
Donations Generated From Conversion Design Elements
$ 18,347
Donation Value Generated From Conversion Design Elements

Their Story

Stop Human Trafficking.

Love Justice International works to end human trafficking and protect the world’s most vulnerable people. They work on the frontlines to intercept traffickers and protect the most vulnerable, help them to see their value, and to recognize their worth.

Love Justice International knew they were ready for a more strategic multi-channel digital marketing approach but they did not have the bandwidth or in-platform expertise to execute on this in-house. They came to Community Boost just before the end of year giving season kicked off. 

Their Goal

Increase Brand Awareness And Drive Donations

Their goal was to increase brand awareness and bring in donations for the end-of-year giving season and Human Trafficking Awareness Day (Giving Tuesday through January 11 - Human Trafficking Awareness Day). 

The Solution

Facebook Ads Campaigns

We utilized a multi-tiered campaign approach on Facebook. First, we focused on reaching audiences who were new to Love Justice International but showed interest in their mission. We utilized engagement campaigns to reach new audiences for the first time. As we came close to Giving Tuesday, we knew those that engaged with our ads were now familiar with Love Justice International and more likely to make a donation than a brand new prospect.

We utilized a variety of creative and messaging on Facebook but found that video creative performed the best. Video slideshows with text overlay proved to be especially effective at garnering engagement and bringing in donations. 

Google Ad Grant Campaigns

As Giving Tuesday, Year End, and Human Trafficking Awareness Day came along, we marketed our ads to existing donors, people who had engaged with us on social media, and those that had been to the website before, as well as one group that was aligned with Love Justice’s mission. 

Conversion Design Elements

At the same time we used 'Welcome Mats' to convert donors who were already on the site and directed their attention to the donation page. A Welcome Mat is a full-screen pop up that appears when a visitor first enters your website. 

Ready to grow your nonprofit?

Our team of purpose-driven digital marketers would love to learn more about your mission and chat about how your nonprofit can drive more online supporters, volunteers, clients & donors.