Archive for target audience

Reach vs Impressions: What’s The Difference?

There’s a difference between reach and impressions, and each metric will tell you something different about your nonprofit’s social media strategy. Tune into the #dailyvlog to find out more!

How to Pre-Wire Donors with Ads for Impact

What are Ads for Impact? Would you want someone to ask you for money before understanding what kind of impact and work the organization does? In a highly competitive market, what helps donors choose your nonprofit is your story. How is your mission making an impact and how…