How to Build a Successful 2020 Marketing Plan
In this post, you’ll learn the four key tools for building a successful 2020 marketing plan.
Archive for google ad grant
How the Google Ad Grant Works in 2020
In this post, you’ll learn what the Google Ad Grant is, how it works, and how you can take advantage of it for your nonprofit.
How to Apply for the Google Ad Grant (2020 Update)
In May 2020, Google Ad Grants launched a new activation process for Ad Grants accounts. The biggest change is that nonprofits no longer need to create an account for activation. Instead, the Ad Grants Support Team will create an account, activate it, and invite the nonprofit to access…
How to Use Google Ads Experiments
When to Use Experiments By utilizing Google Ads experiments, you are able to test campaign variables more directly. Experiments allow you to split budget equally between original campaigns and experiment campaigns, which helps to determine which variable or strategy is more effective with all things being otherwise equal….
How to Effectively Launch Your Year End Campaign
What are your nonprofits’ top pain points in fundraising? In order to build your year-end fundraising campaign, this is the most important question to ask in order to understand what doesn’t and what does work when it comes to building your fundraising strategy. We stress to all of…
Combining PPC & SEO Strategy For Nonprofits
Why Use PPC and SEO Together? Google PPC ads and SEO both appear on the search engine results page, but serve different roles in any nonprofit’s marketing strategy. It’s a common misconception that if an organization is ranking well for keywords organically, they don’t have to invest in…
Webinar Recap: Microsoft Social Impact Offers for Nonprofits
In case you missed our webinar last Thursday, we have recapped the most important highlights that the Give with Bing and Microsoft for Nonprofits teams talked about. Microsoft Tech for Social Impact is a technology service offering nonprofits discounted and donated solutions that can help them scale…
How to Master Paid Google Ads: Youtube, Display, and More
Paid Google Ads is the connection between supporters searching for information about the organizations they are passionate about and the charities that are working every day to create the impact. It is mind-blowing to see how something so massive, like Google, can be the binding factor between donors…