As the year comes to a close, nonprofits enter their most critical fundraising season. Statistics show a staggering 47% of online revenue for nonprofits is collected in the last week of December, with a remarkable 20% gathered on December 31st alone! This end-of-year giving season is more than…
Understanding Cold Traffic vs. Hot Traffic If your organization is effectively maximizing the $10,000 Google Ad Grant, then your nonprofit can generate over 5,000 new qualified website visitors to your site every single month. However, more than 85 percent of ad grant-generated site visitors are what we at…
Accelerated Mobile Pages You may or may not have heard of the Accelerated Mobile Pages (AMP) project. On the mobile Google Search Network, these pages are now displayed in a carousel above everything else with a little lightning bolt to signify their speed. Currently, these pages rank #1…
Summary: In case you missed it, M+R’s 11th Benchmarks Study of nonprofit digital advocacy, fundraising, social and advertising was released earlier this month, and the report is an absolute must read for all nonprofit leaders looking to utilize the digital space to scale both revenue and impact. Below is a…
Over the last decade, the internet and all technologies related to it have been advancing at an absolutely blistering pace. With the rise of the internet, a wide myriad of tools have evolved and become available for both for-profit and nonprofit businesses alike. However, in recent years, there’s…
In this post, you will learn about six digital tactics your nonprofit must test this holiday season to boost year-end giving and drive more online donations.
In this post, you will learn why your nonprofit must be taking strategic risks on the marketing front that maximize your year-end fundraising efforts. Check out today’s #dailyvlog to know what those look like.
We’re sharing three extremely resourceful Classy webinars that will help you to drive your nonprofit’s year-end donations. Check ’em out!
We’re sharing five strategies your nonprofit should utilize now to improve your email marketing in one month! Learn about the importance of segmenting your lists, automating a welcome series, building friendships, and more.
Learn how Facebook fundraising was a major contributor to the overall growth of Giving Tuesday 2017 as well as what our Giving Tuesday 2018 predictions are. Tune in to find out!