Archive for facebook advertising

5 Facebook Strategies That Work In 2020

Facebook is one of the best marketing platforms available today. Shopify eCommerce accounts can see tremendous results through Facebook’s defined targeting system. Our nonprofits friends have also obtained spectacular ROI results utilizing these targeting options. You can see some of our case studies here. While Facebook has proven…

Do You Know the Key to Effective Facebook Advertising?

Learn more about Facebook ads as we discuss what Supporter Lifetime Value is and why it’s arguably the most important metric that nonprofit marketers should be tracking.

Your Nonprofit’s Facebook Marketing FAQs Answered

How Do I Select the Right Objective? Your Facebook marketing objective will likely be based on what goal you have in mind. In other words, why are you running ads? Are you looking to increase brand awareness or do you want to drive donations with conversions? Facebook’s machine learning…

3 For-Profit Marketing Strategies Your Nonprofit Should Be Testing

In this post, we will talk about three marketing strategies for-profit companies use that your nonprofit should be testing.