Friday Five 035: Social Media Matters
2.5 min to read โญ Join us in Episode 035 of the Friday Five, as we cover how to customize content across all platforms, digital ad storytelling, getting people onboard with social media, and digital marketing strategy development.
What is the Friday Five?
Each Friday, we will be answering your most pressing questions from our Digital Marketing for Nonprofits Facebook group. If we donโt cover a challenge that you or your nonprofit colleagues are facing, drop us a comment below or tweet us @CommunityBoost and weโll add it to the queue.
Letโs dive in!
Nonprofit Marketing Challenges
1) Your Biggest Marketing Challenge: โCustomizing and being fresh and engaging on all platforms.โ โ Angela, NCTV17
Our Solution: Creating original content consistently can be challenging so re-purpose your core content that has proven to resonate with your key audiences. From there, adapt content for the various platforms and conversations as needed. It all comes down to rhythm, which takes time and patience. Youโll naturally see an uptick in engagement across all platforms across time.
2) Your Biggest Marketing Challenge: โGetting people to tell us their stories and then translating that into Digital Ads that would move people to either Join the Y or Give.โ โ Patricia, Westport Weston Family YMCA
Our Solution: During an interview, make sure people feel safe and comfortable, possibly by exposing some of your own vulnerabilities. Itโs important they know perfection isnโt expected or desired. People want to share their time and stories, but in order to get heartfelt answers, you need to ask insightful questions. From there, test quantity. Once you start posting content, make data-driven decisions on what stories are resonating the most and then continue to produce successful content. Streamline processes and incentivize story sharing. For example, this might mean a free month membership at the YMCA. Be sure to check out our website for some great storytelling framework content.
3) Your Biggest Marketing Challenge: โWorking with risk averse people who donโt always understand social media.โ โ Carol, The National Center for Missing and Exploited Children
Our Solution: This is a challenge for many nonprofits. First, you have to recognize that there is a difference between development efforts vs. marketing and branding efforts. When it comes to leading an organization through understanding the importance of social media, it takes consistency. At Community Boost, itโs not until I feel exhausted from sharing our vision with our team that the team is really just starting to get it. The same concept of principle applies to your organization. In the current world we live in, itโs paramount that your organization protects time to learn the skills, innovations and adaptations associated with these new technologies. You need to market where peoplesโ attention is at, which is online and on mobile. Our phones are the remote control of our lives, weโre on it all the time. Invest the time and the budget and youโll see the positive results.
4) Your Biggest Marketing Challenge: โCreating a digital marketing strategy.โ โ Esharan, READWS
Our Solution: Indeed, this can be overwhelming. First, put a plan in place but start with your audience and your key personas. Analyze their wants, needs and desires. Then dive into why they care about your cause. What is your value proposition? Why do you stand out? Get real with these questions and be self-aware as to why people should care. From there, spend time and invest in both your resources and some budget to drive results. Have conversations and continuously get user feedback. Document the journey of your organization because itโs a process people can really resonate with. Donโt worry about every single piece of collateral, just be effective in your message. This is a great way to produce more content. Start with goals, focus on the โwhatโ and figure out the โhow.โ