Archive for SEO strategy

Combining PPC & SEO Strategy For Nonprofits

Why Use PPC and SEO Together? Google PPC ads and SEO both appear on the search engine results page, but serve different roles in any nonprofit’s marketing strategy. It’s a common misconception that if an organization is ranking well for keywords organically, they don’t have to invest in…

2021 Google SEO Algorithm Updates

About The Google Algorithm Update In May 2021, Google will deploy its new BERT algorithm update that will affect a website’s SEO ranking performance. The new update will focus heavily on Core Web Vitals and landing page experience to determine organic rankings.   Core Web Vital Metrics The…