Archive for paid advertising

Friday Five 013: How to Brand Your Nonprofit & Keep Up with the Trends

Join us in Episode 013 of the Friday Five, as we cover how to keep your company’s brand consistent and keep up with the ever-changing marketing trends.

How to Effectively Launch Your Year End Campaign

What are your nonprofits’ top pain points in fundraising? In order to build your year-end fundraising campaign, this is the most important question to ask in order to understand what doesn’t and what does work when it comes to building your fundraising strategy. We stress to all of…

Combining PPC & SEO Strategy For Nonprofits

Why Use PPC and SEO Together? Google PPC ads and SEO both appear on the search engine results page, but serve different roles in any nonprofit’s marketing strategy. It’s a common misconception that if an organization is ranking well for keywords organically, they don’t have to invest in…