Archive for Conversions

How iOS 14 Affects Google Search Ads

In early 2021, Apple launched its iOS 14 update, which rocked the digital advertising world. In short, Apple’s goal in this new update was to protect user privacy by allowing website users to opt-in or out of app and website tracking. This has a big impact on nearly…

Here’s How to Start A/B Testing Your Website

We’re sharing tips on how to A/B test your website! Learn what tools you can utilize to increase your efficiency and effectiveness with A/B testing.